Tag: Samsung
![[Initiative] Samsung PH x Educ](https://marketech-apac.com/wp-content/uploads/2026/07/Initiative-Samsung-PH-x-Educ.webp)
Manila, Philippines – Samsung Electronics Philippines has introduced Samsung for Education, a new programme that combines education-ready devices, teacher development, and school recognition to support the country’s growing push toward digital learning. The initiative comes as the Philippines continues...
Sydney, Australia — Samsung Electronics Australia has launched a new campaign that transforms its Galaxy S26 Ultra into a pocket-sized virtual assistant referee (VAR), using grassroots football to showcase how mobile technology can help reduce sideline disputes and create a better match-day experience....
New Delhi, India — Cheil India has launched a new campaign for Samsung’s Galaxy A Series, putting consumer trust at the heart of the brand story through a nationwide celebration of the everyday moments that have shaped Samsung’s relationship with people across India. Titled ‘Trusted by India,’ the campaign...
Singapore — Samsung is bringing football and television together in its latest campaign “When it matters, watch it on a Samsung,” celebrating two decades as the world’s No.1 TV brand, according to market researcher Omdia. Created by BBH Singapore, the campaign centres on the brand’s 20-year streak...
Australia – As part of its return as a major partner of Vivid Sydney, Samsung Electronics has launched Sky Portal Studio, an interactive installation showcasing the creative and camera capabilities of the Galaxy S26 Ultra. Located at First Fleet Park in The Rocks, the activation features a series of...
![[Original Feature] TDWP APAC Campaigns](https://marketech-apac.com/wp-content/uploads/2026/05/Original-Feature-TDWP-APAC-Campaigns.jpg)
If the original The Devil Wears Prada gave audiences the cerulean monologue, impossible deadlines, and the terrifying glamour of Runway magazine, its sequel is shaping up to be something even bigger: a full-scale branded fashion universe. Luxury, technology, and lifestyle marketers are now all competing...
![[Campaign] Samsung x Thierry Henry](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-Samsung-x-Thierry-Henry.jpg)
London – Samsung Electronics has launched a new campaign featuring Thierry Henry, marking two decades as the world’s top TV brand, according to market researcher Omdia. At the centre of the push is a series of short-form sketches starring Henry, now a pundit as much as a former striker. The creative...
![[Collaboration] Samsung AI x TDWP2](https://marketech-apac.com/wp-content/uploads/2026/05/Collaboration-Samsung-AI-x-TDWP2.jpg)
India – Samsung Electronics is dressing up an everyday appliance in the language of high fashion. The company has launched a global marketing push tied to The Devil Wears Prada 2, using the film’s visual codes to promote its Bespoke AI Laundry Combo—a washer-dryer pitched as capable of handling delicate,...
![[Samsung] The Devil Wears Prada 2](https://marketech-apac.com/wp-content/uploads/2026/04/Samsung-The-Devil-Wears-Prada-2.jpg)
New York City – Samsung Electronics has staged a global couture-led campaign around The Devil Wears Prada 2, positioning the Galaxy S26 Ultra as a front-row accessory within a high-fashion red carpet spectacle. At the world premiere in New York, Samsung unveiled “Runway Cam #withGalaxy”, transforming...
South Korea – Samsung Electronics has announced a global partnership with BTS for the upcoming ‘BTS WORLD TOUR ‘ARIRANG’’, aiming to integrate its Galaxy mobile technology into the live concert experience. The collaboration is intended to explore how mobile devices can be used to enhance audience engagement...
![[Campaign] L'Oreal Sustainability](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-LOreal-Sustainability.webp)