Kuala Lumpur, Malaysia – Sagar Paranjpe, previously head of brand, strategy, and creative at Malaysia Airlines, has been appointed as the new managing director of digital marketing agency Bonsey Jaden. Paranjpe made the announcement on his LinkedIn.
After spending four years at Malaysia Airlines, Paranjpe steps down from his role “to achieve great things,” according to his LinkedIn post.
Paranjpe started as the creative director for global at the airlines, then later on moved to becoming its head of strategy & creative before adding brand as part of his role.
He brings with him extensive experience in advertising, having previously assumed creative head appointments at the Malaysian division of top agency networks Ogilvy, Grey Group, and JWT.
Bonsey Jaden has been ramping up its leadership appointments with several new roles unveiled such as seasoned ad man Daniel Loo as its new regional executive creative director for Southeast Asia, and Marvin Duval, formerly of Digital APAC, as the new head of strategy. Recently, the agency has also appointed Sherwin Kukreja, formerly of Yoodo, to the position of head of social media.
