Australia – Western Australian retailer Rick Hart Outlet has launched a new brand identity as part of its strategy to reposition itself from a clearance outlet to a premium destination for kitchen and laundry appliances.
With nearly five decades in business, Rick Hart Outlet is part of The Hart Group, which also operates premium appliance retailer Hart & Co. The rebrand, developed with Perth-based digital marketing agency Distl, is intended to support the company’s plans to expand its store network and strengthen its online presence.
The business, once primarily known as a discount outlet, is seeking to highlight factors such as trusted advice, knowledgeable staff, a wide product range from leading brands, and competitive pricing.
“Our insight was simple: customers want more than a good deal, they want confidence,” said Kate Wright, senior brand strategist at Distl. “Rick Hart Outlet delivers both. That’s why we created the tagline: Best Advice. Better Deals.”
The updated identity includes a new logo suite and a heart brandmark, designed to reflect both the Hart family name and the brand’s focus on approachable service. The creative work, led by Distl Senior Designer Katja Lambert, was described as “vibrant, youthful and modern” by the Hart family.
The rebrand will be visible across store signage, point-of-sale, vehicle wraps, social media, and advertising materials, as part of efforts to distinguish Rick Hart Outlet from traditional clearance stores.
“Rick Hart Outlet now has a brand identity that matches its ambitions,” said Sarah Tobias, senior brand account manager at Distl. “It positions them for growth in a competitive market where everyone else looks the same.”
![[Statement] AirAsia Ph June 4 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-AirAsia-Ph-June-4-2026.jpg)