Australia – Queensland Investment Corporation (QIC) is celebrating people who bring Christmas joy in a new campaign with advertising agency Jane Doe Creation.
‘The Joy Bringers’ highlights people who spread happiness in little ways to share the Christmas cheer. It aims to inspire others to embody the spirit of joy for others during the festive season.
The campaign is also designed to be participatory, inviting viewers to enjoy the festivities.
Additionally, QIC is teaming up with community groups, schools, hospitals, and charities to spread happiness through various activities. This includes initiatives such as Santa hospital visits, food and toy donations, and fundraising.
The campaign is launching this month across digital channels and in-centre events.
Bronwyn Cooper, head of marketing at QIC Real Estate, said, “This Christmas, we’re excited to spotlight our ‘Joy Bringers’ – the passionate individuals who fill their communities with festive spirit. This time of year can be both joyous and challenging, so we’re supporting our communities with meaningful initiatives like Santa visits to maternity wards, toy drives, and carollers at our centres.”
“But more than that, we’re celebrating those who make Christmas magical. Whether it’s putting up the tree in November, handwriting cards, or playing carols on repeat, these are the people who bring joy to our lives, and we’re saying thank you,” Cooper added.
“What a treat, celebrating those who love Christmas even more than Mariah… we all know a few! Collaborating with Austin Studio and photographer Michelle Tran again, along with director Lizzy Bailey ensured our shoot was full of JOY and we can’t wait to see how the Christmas’ Joy Bringers’ make this campaign their own!” Elissa Maine, Jane Doe Creation executive creative producer, commented.
