PURE Group appoints London-based bloodstream as lead brand marketing, strategy agency

Hong Kong – PURE Group has appointed London-based agency Bloodstream as its lead partner for brand marketing, strategy, and advertising, tasked with enhancing the identity of its premium lifestyle brand across Asia.

In this role, bloodstream will refine PURE’s vision, mission, and brand personality, develop a bold 2025 campaign, and elevate PURE’s app and websites to new heights.

In a LinkedIn post, Marc Scott, founder and creative director at bloodstream, said, “So happy to be back working with PURE—the best fitness and lifestyle brand in Asia bar none! ”

Gary Wise, founder and strategy director at bloodstream, also commented, “So happy with this news! Not only a massive milestone in the life of bloodstream, but a huge personal joy for me—working with a brand and team that I love! PURE Group.”

Founded in 2002 and headquartered in Hong Kong, PURE Group has become a premier destination for premium gyms, yoga studios, pilates, and healthy cafes. Dedicated to promoting healthier, happier lifestyles, PURE Group’s renowned brands include PURE Yoga, PURE Fitness, PURE Pilates, PURE Nutrition, nood food, and FUZE.

PURE Group operates locations across Hong Kong, Shanghai, Beijing, and Singapore.

Colin Grant, founder and chairman of PURE, shared, “Excited to have bloodstream on board to bring PURE’s vision to life. Their great strategic thinking and creative skills will be a big boost for the brand as we grow.”