New York, USA – Publicis Sapient has announced a global partnership with Google Cloud to rapidly increase adoption of generative AI and scale Google’s technology to enterprise customers.
Through this global partnership, Publicis Sapient will create a dedicated Google Cloud business unit to address demand for Google’s AI technology, with dedicated resources to help customers successfully plan, deploy, and manage generative AI projects.
The fusion of Google Cloud’s technologies and Publicis Sapient’s deep industry knowledge and expertise across its ‘SPEED’ – Strategy, Product, Experience, Engineering, and Data and AI – capabilities will enable solutions that drive efficiency, innovation and growth for clients across industries, including BFSI (banking, financial services and insurance), consumer products, healthcare, retail, telecommunications, media & technology, transportation & mobility and travel & hospitality.
This collaboration will focus on several key areas, including a strengthened joint go-to-market strategy. By aligning their sales, marketing, and engineering teams, the partnership aims to provide customers with seamless access to the resources needed for the efficient deployment and management of AI projects.
Additionally, Publicis Sapient plans to leverage its proprietary AI tools alongside Google Cloud’s Gemini models to develop innovative generative AI solutions for marketing and sales. These solutions are designed to help businesses modernize their operations, streamline marketing efforts, and enhance product and service delivery to end customers.
To support this initiative, the Google Cloud Center of Excellence will be staffed with Publicis Sapient experts trained in the latest generative AI technologies, ensuring clients can maximise the potential of AI tools and services.
Nigel Vaz, CEO of Publicis Sapient, said, “As consumer expectations continue to evolve, new business demands are calling for strategic collaboration throughout their AI and digital business transformation journey. Our expanded partnership with Google Cloud represents a significant leap forward in our ability to deliver transformative solutions across industries, ultimately empowering our clients to achieve unparalleled growth and success. By tapping into the power of Google Cloud’s technologies, we can help businesses stay ahead of the curve in the age of AI.”
Publicis Sapient and Google Cloud are already working with a large bank to modernize its infrastructure and enhance the software development lifecycle with gen AI, aiming to boost efficiency by up to 40%. This project included the design and integration of a comprehensive generative AI framework tailored specifically to the customer’s risk and compliance requirements.
Meanwhile, Thomas Kurian, CEO of Google Cloud, commented, “To realise the full potential of generative AI, customers need a combination of expertise and leading technology to fundamentally improve their business operations. Through this partnership, Publicis Sapient will increase its expertise in Google Cloud and scale its consulting offerings to develop new solutions and AI services that help customers solve complex industry challenges and unlock new growth opportunities.”
Publicis Sapient’s partnership with Google Cloud will enhance some of its key business offerings, including legacy modernisation, application modernisation and development, generative AI, data analytics, cloud migration and database/infrastructure modernisation. In addition, this partnership will enable Publicis Sapient to elevate AI applications within marketing through offerings such as Retail Media Networks (RMNs), Customer Data Platforms (CDPs), Content Supply Chain and Data Modernisation and Monetisation.
