Paris, France – Communications agency Publicis Groupe has acquired commerce marketing company Mars United Commerce to expand its commerce offerings for clients.
Gaining access to Mars’ technology and business offerings, Publicis Groupe enhances its capabilities, allowing end-to-end commerce solutions.
Through the acquisition, the company provides its clients with a database of consumer behaviour and drives product purchases in digital and physical stores. Clients are also given access to a view of their marketing performance to keep track of their growth.
Mars leverages its 50 years of operations in the industry, with its commerce insights platform and retailer relationships. Through its insights on shoppers, it can motivate changes in shopping behaviours and steer results for businesses.
“Joining Publicis Groupe will help Mars realise our vision of being the preeminent global commerce company faster and more completely. We’re excited to have the support of Publicis to bring new opportunities to our existing clients and also to share our connected commerce solution with new clients around the globe. We look forward to writing the next chapter of commerce together,” Rob Rivenburgh, global chief executive officer of Mars United, said.
“We are delighted to be welcoming Rob and his incredible teams at Mars to Publicis Groupe. Their innovative spirit and proprietary platforms will further connect and complement our existing capabilities, to deliver industry-leading, end-to-end commerce solutions for our clients, both online and offline,” Arthur Sadoun, Publicis Groupe chief executive officer, said.
“With the acquisition of Influential this summer, and now Mars, Publicis is uniquely positioned to help our clients understand both existing consumers and future prospects, and connect that knowledge at an individual level to the new media channels that work hardest for their business: Connected TV, Commerce and Creators. All of this, in clients’ own ecosystems, giving them control over their customer relationships and transparency in their investments and outcomes,” Sadoun added.
