Publicis Groupe strengthens Vietnam leadership team with three senior appointments

Vietnam – Publicis Groupe Vietnam has announced three senior leadership appointments, welcoming back Duy Anh Nguyen as General Manager, promoting Kim Ngan Nguyen to General Manager at Leo Vietnam, and naming Thiti ‘Moss’ Boonkerd as Executive Creative Director.

Duy Anh Nguyen returns to Publicis Groupe Vietnam as General Manager, where he will oversee strategic business leadership for key clients. He previously spent more than a decade with the group before joining Piaggio Vietnam as head of marketing.

Meanwhile, Kim Ngan Nguyen has been promoted to General Manager at Leo Vietnam after previously serving as business director.

Kate Bayona-Garcia, CEO at Publicis Groupe Vietnam, said, ‘DuyAnh returns to Publicis Groupe Vietnam, only this time his client-side tenure gives him an invaluable edge in driving creative excellence and commercial results for our clients. As for Kim Ngan, she has spent most of her 12-year career within Publicis Groupe and epitomises our approach to nurturing leaders from within. We are combining the best talents to accelerate our clients’ transformation and create work that makes us proud.” 

The agency has also appointed Thiti ‘Moss’ Boonkerd as ECD at Leo Vietnam. He relocates from Leo Thailand, where he held the role of Deputy ECD. 

During his time at Leo Thailand, Boonkerd worked on campaigns that received recognition at international award shows, including a Cannes Lions Gold in 2024. 

Paolo Garcia, Chief Creative Officer at Publicis Groupe Vietnam, added, “Moss brings exactly the kind of creative firepower we need to keep pushing Leo Vietnam forward. We know what he’s capable of, but what excites me most is everything we haven’t made yet. I can’t wait to see what we build together.”

Boonkerd’s transfer is also part of Publicis Moves, the group’s internal mobility programme launched in 2025 to support talent movement across its APAC network spanning 14 markets and multiple agency brands and capabilities.

All three appointments take effect immediately.