Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing South Asia
No posts found

Prime Video brings Middle-Earth to life in ‘The Rings of Power’ campaign with PivotRoots

by Aliza Carmona

-

September 11, 2024

India – Prime Video has teamed up with PivotRoots, a digital agency under Havas Media Network India, to launch an immersive campaign for the latest season of ‘The Rings of Power,’ inviting audiences to experience the magic of Middle-Earth.

For this campaign, PivotRoots has collaborated with MakeMyTrip and Truecaller to craft immersive experiences that seamlessly blend real-world and digital elements through innovations and media integrations.

PivotRoots and Truecaller have launched an innovative post-call experience that presents users with an interactive banner featuring the three main characters of the show after each call. Clicking on these banners activates a transparent, animated cinemagraph of the selected character, filling the screen with immersive Middle-Earth visuals and soundscapes. 

The experience concludes with a smooth in-app trailer cutdown, allowing users to click through to Prime Video’s page to sign up and explore the new season.

Vanita Uppal Rathore, senior director of global ad sales at Truecaller, said, “At Truecaller Ads, we’re driven by a commitment to push boundaries and create innovative ad formats. PivotRoots has consistently inspired us to deliver impactful solutions, and we’re thrilled to have partnered with them once again for this global trailer launch. The result speaks for itself—a visually captivating solution that meets global standards and seamlessly aligns with Prime Video’s creative strategy.”

Meanwhile, PivotRoots’ collaboration with MakeMyTrip aims to transport audiences into the world of ‘The Rings of Power’ by offering travel experiences inspired by the series. When users open the MakeMyTrip app, they are greeted with a banner promoting The Rings of Power Holiday Packages, directing them to a branded hub featuring mystical visuals and five exclusive travel packages. Each package is inspired by the series’ iconic characters and breathtaking settings, giving fans a unique opportunity to experience the magic of Middle-Earth firsthand.

Raj Rishi Singh, chief marketing officer and chief business officer for corporate at MakeMyTrip, said, “We are delighted to bring the magical world of Middle-Earth to life through our cutting-edge ad-tech capabilities. At MakeMyTrip, we pride ourselves on leading the way in travel innovation and curating unique experiences. This initiative seamlessly blends the reel with the real, turning cinematic stories into unforgettable adventures. By offering fans immersive travel inspired by The Rings of Power, we continue to push the boundaries of what’s possible.”

Commenting on the campaign, Jinit Shah, AVP for media & partnerships at PivotRoots—a Havas Company, shared, “Our collaboration with MakeMyTrip and Truecaller for the launch of The Rings of Power allowed us to blend the magic of storytelling with innovative digital engagement, offering fans a seamless journey from screen to reality. We’re thrilled to have played a role in bringing Middle-Earth closer to the audience.”

Related Tags India MakeMyTrip Immersive experience Prime Video PivotRoots Truecaller
Share this article

Related Articles

View All
Beyond immersive experiences: the expansion of virtual reality in APAC
Platforms APAC
Beyond immersive experiences: the expansion of virtual reality in APAC
May 21, 2024
By MARKETECH APAC
MARKETECH-PHOTOS
Marketing Southeast Asia
Mandai Wildlife Reserve teases new nature-based immersive experiences and green spaces for visitors
May 10, 2024
By Aliza Carmona
featured image (8)
Marketing ANZ
Fetch TV, ESPN announce expansion of multi-year channel distribution partnership
December 18, 2023
By Gian Japsay
MARKETECH APAC FEATURED IMAGE (9)_11zon (1)
Platforms Southeast Asia
Netflix leads Singapore’s consumer satisfaction rankings for video streaming services
November 8, 2023
By Azunta Gaviola
Michael Kay appointed as Havas Media Network’s new client experience officer
Marketing ANZ
Michael Kay appointed as Havas Media Network’s new client experience officer
June 28, 2023
By Teddy Cambosa
STB launches tourism-centric immersive experience on Roblox
Platforms Southeast Asia
STB launches tourism-centric immersive experience on Roblox
June 6, 2023
By Teddy Cambosa
No posts found

Featured Articles

View All
WN-2024-MY_Hero-image-2
Marketing Southeast Asia
MARKETECH APAC’s second edition of ‘What’s NEXT in Marketing’ conference in Malaysia to highlight future marketing trends
September 3, 2024
By Aliza Carmona
BIRD-Workshop-Feature-Image-_1_
Marketing Southeast Asia
MARKETECH APAC, Bird team up for complimentary SG workshop on transforming customer engagement through AI-powered WhatsApp marketing
September 2, 2024
By Aliza Carmona
How brands should improve their e-commerce marketing strategies, as told by APAC marketing leaders
Marketing Featured APAC
How brands should improve their e-commerce marketing strategies, as told by APAC marketing leaders
September 2, 2024
By Teddy Cambosa
Here’s what industry leaders say about e-commerce marketing’s future–from RMN’s rise to AI-powered solutions
Marketing Featured APAC
Here’s what industry leaders say about e-commerce marketing’s future–from RMN’s rise to AI-powered solutions
September 2, 2024
By Teddy Cambosa
WN-2024-ID_Hero-image-2
Marketing Featured Southeast Asia
MARKETECH APAC brings 'What’s NEXT in Marketing' conference to Indonesia, advancing future marketing strategies
August 30, 2024
By Aliza Carmona
E-Commerce Marketing Series: Love, Bonito’s Esther Chan on blending efficiency, human centricity for e-commerce marketing strategies
Marketing Featured APAC
E-Commerce Marketing Series: Love, Bonito’s Esther Chan on blending efficiency, human centricity for e-commerce marketing strategies
August 28, 2024
By Teddy Cambosa
No posts found

Most Recent Articles

SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
May 30, 2025
Fatima Baduria
No posts found
Okaya Power awards integrated media duties to dentsu X India 
May 30, 2025
Aliza Carmona
PepsiCo joins Formula 1’s growing list of official partners
May 30, 2025
Teddy Cambosa
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
May 30, 2025
Fatima Baduria
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
May 30, 2025
Teddy Cambosa
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
May 30, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin