Vietnam — The Public Relations and Communications Association (PRCA) has announced the launch of PRCA Vietnam and PRCA Thailand, as part of its expansion plans in the Southeast Asian region. The PRCA’s launch of both sub-groups owes to these countries’ fast-growing economies and a proven base of talented communications professionals.
A team of founding members in Vietnam and Thailand has been established to help deliver the association’s mission to create a professional, ethical, and efficient PR industry in the region. Founding members of the Vietnam Group include EloQ Communications, Vero, and The Vietnam Public Relation Network. Meanwhile, founding members of the Thailand Group include ABM Connect, Hill+Knowlton Strategies, Midas PR, Moonshot Digital, MSL, and Vero.
Francis Ingham, director general of PRCA, commented that they are delighted to announce the latest stage of their global expansion, launching PRCA Vietnam and PRCA Thailand. Ingham added that as part of PRCA Southeast Asia, this new grouping of practitioners joins the world’s largest PR association, opening up a whole range of services, insights, and connections. Ingham continues by saying that their industry has never been more international, and this latest development will be welcomed by our members across the 70 countries in which they live and work.
Through the expansion, PRCA will provide local professionals with access to local, regional, and global events, training, and professional development opportunities.
Tara Munis, general manager of PRCA SEA, said, “The launch of PRCA Vietnam and PRCA Thailand is an exciting chapter in our growth across the region. The PR industry has a very important role to play in helping companies not only say the right thing but more importantly, to counsel businesses on doing the right thing in what is a complex world. PRCA’s mission is to deliver world-class support and representation to PR professionals across the world. Among our priorities is to ensure the business community understands how vital PR is to succeed in today’s marketplace. Today’s news brings us one step closer towards that goal.”
Duy Ly, head of external relations at EloQ Communications MPRCA, said that as the first Vietnamese agency to join PRCA, and now a founding member of PRCA Vietnam, EloQ Communications understands the importance of having a professional body to grow and move forward together.
“We continue to spread this spirit to other local agencies. We hope that PRCA Vietnam will bring PRCA’s global standards and training closer to Vietnamese PR practitioners through localized materials and events, access to universal PR ethics, knowledge, and practices to the local professionals while overcoming the language barrier. We have no doubt that PRCA Vietnam will contribute great values to leverage Vietnam’s PR industry to a higher standard than we are now,” Ly said.
