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PR firm chief exec tapped by PH industry bodies to helm student programs

Ferdinand Bondoy_IABC_PRSP_PR_COMCO
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Manila, Philippines – PR and communications veteran Ferdinand Bondoy has been elected to the board of trustees of two communications industry organizations in the Philippines, namely Public Relations Society of the Philippines (PRSP) and the International Association of Business Communicators (IABC) Philippines.

Through the esteemed appointments, Bondoy has been tapped by both organizations to spearhead each of their leading programs dedicated to communications students in the country.

He is serving as the co-chair of IABC’s Philippine Student Quill Awards, the prestigious awards program in the field of business communication. Meanwhile, PRSP has named Bondoy as chair of the Students’ PR Congress, which has been rebranded to Students’ PR Con, its annual event for students’ learning; and Grand Prix, PRSP’s first hack sprint edition. Under his term at PRSP, Bondoy will be introducing and leading the first virtual edition of the said student activities.

Bondoy is currently the regional integration and chief executive director of integrated communications agency, COMCO Southeast Asia, which he co-founded in 2016. He also serves as the board director of the newly launched Middle East & Africa branch of COMCO.

Bondoy said that he sees the positions as an opportunity to give back to the industry by preparing the next generation of communications and public relations professionals and leaders, just like how he was honed in the field. 

“It has come full circle and I think this is the reason why I was given this position, to complete the narrative that the seed sowed yesterday are the fruits harvested today,” commented Bondoy.

As Bondoy leads the student-focused initiatives, his stellar scholastic record comes to light having been an academic scholar and graduating with Latin Honors back as a mass communication major. Jumping to become a young professional, Bondoy had been assimilated to IABC Philippines as he led projects for the digital communications committee of the Philippine Quill and Student Quill Awards and eventually served as an evaluator of the award-giving body.

Bondoy’s membership to IABC’s Board of Trustees will be until 2023, where he was named as corporate secretary and chair of the digital communications and public relations committee. Meanwhile, Bondoy’s election to PRSP’s board had been initiated in early 2021.

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