Marketing Featured Southeast Asia

COMCO Southeast Asia appoints Joyce Yu as new deputy account operations director

Singapore – Following the conclusion of its ‘Blazing Sapphire’ main event to mark its fifth-year celebration, integrated communications agency COMCO in Southeast Asia has announced the appointment of public relations and communications practitioner Joyce Yu as the agency’s newest deputy account operations director for marketing PR

She will be leading the agency’s teams who are managing some of the clients, including Eastern Communications, Jobstreet, Sunlife ASCP, Skechers, Lamoiyan Corporation’s Licealiz Head Lice Treatment Shampoo and the United Nations Population Fund (UNFPA).

With more than a decade of experience working in the field, Yu specialises in media relations, copywriting, social media management, event management, and journalism. 

Speaking about her appointment, she said, “Prior to joining COMCO, I’m already familiar with the company, the team, and the projects that they’ve accomplished through common friends in the industry. I’m very excited to be part of an award-winning dynamic team, to learn from the leaders, and hopefully give back through mentoring those who want to learn about the ins and outs of the industry. I’m really thankful to be given this opportunity.”

Aside from Yu, COMCO also welcomes its newest staff members, who are graduates of the Camp COMCO Mentorship Program. They are Louise Macaraeg and Cherry Gajito as brand communications associates, Bea Cabrera as digital and integrated communications associate, and Narah Faigal as digital and multimedia arts associate

Ferdinand Bondoy, regional integration and chief executive director at COMCO, commented, “Despite recent challenges and limitations brought by the pandemic, I’m immensely proud to see our COMCO Squadron thrive and grow. Joyce, Louise, Cherry, Bea and Narah joining the team is very exciting as we cap off our Blazing Sapphire anniversary and expand to new horizons this 2022.”

Marketing Featured Southeast Asia

PR firm chief exec tapped by PH industry bodies to helm student programs

Manila, Philippines – PR and communications veteran Ferdinand Bondoy has been elected to the board of trustees of two communications industry organizations in the Philippines, namely Public Relations Society of the Philippines (PRSP) and the International Association of Business Communicators (IABC) Philippines.

Through the esteemed appointments, Bondoy has been tapped by both organizations to spearhead each of their leading programs dedicated to communications students in the country.

He is serving as the co-chair of IABC’s Philippine Student Quill Awards, the prestigious awards program in the field of business communication. Meanwhile, PRSP has named Bondoy as chair of the Students’ PR Congress, which has been rebranded to Students’ PR Con, its annual event for students’ learning; and Grand Prix, PRSP’s first hack sprint edition. Under his term at PRSP, Bondoy will be introducing and leading the first virtual edition of the said student activities.

Bondoy is currently the regional integration and chief executive director of integrated communications agency, COMCO Southeast Asia, which he co-founded in 2016. He also serves as the board director of the newly launched Middle East & Africa branch of COMCO.

Bondoy said that he sees the positions as an opportunity to give back to the industry by preparing the next generation of communications and public relations professionals and leaders, just like how he was honed in the field. 

“It has come full circle and I think this is the reason why I was given this position, to complete the narrative that the seed sowed yesterday are the fruits harvested today,” commented Bondoy.

As Bondoy leads the student-focused initiatives, his stellar scholastic record comes to light having been an academic scholar and graduating with Latin Honors back as a mass communication major. Jumping to become a young professional, Bondoy had been assimilated to IABC Philippines as he led projects for the digital communications committee of the Philippine Quill and Student Quill Awards and eventually served as an evaluator of the award-giving body.

Bondoy’s membership to IABC’s Board of Trustees will be until 2023, where he was named as corporate secretary and chair of the digital communications and public relations committee. Meanwhile, Bondoy’s election to PRSP’s board had been initiated in early 2021.