Hong Kong – PRHK,  a Hong Kong based public relations and communications services association, has appointed its new board and sub-committees for the year of 2023-2024,with the new board members complementing the continuity provided through the re-appointment of thirteen board and sub-committee members from last year.

The new board and sub-committees of PRHK are namely: 

  • Carol Yeung, managing director at Golin (chairperson) 
  • Penn Leung, account director at CCG (deputy chairperson) 
  • James Hacking, APAC brand and marketing leader at EY and Carbo Yu, regional executive director at Sinclair (digital co-chairs) 
  • Kevin On, general manager at Hoffman and Natalie Siu, HK general manager at Sandpiper (education & mentorship programme co-chairs)
  • Rachel Lau, PR director at MSL Group and Cody Roberts, partner at MCG Talent (events co-chairs)
  • Kiri Sinclair, founder and CEO of Sinclair (honorary secretary & ESG committee)
  • Stephan Engel, director and market lead at APCO Worldwide and Ben Evetts, head of brand at Cigna (membership co-chairs)
  • Jesa Amparo, account manager at CCG and Cheryl Pan, SVP and general manager at BlueCurrent Group (next gen co-chairs)
  • Elizabeth Lui, senior account manager at Sandpiper (young lion chair)
  • Fran Tam, associate director at Edelman and Katie Forster, managing director at Amara Communications (partnerships & sponsorships co-chairs)
  • David Croasdale, managing director at Newell (treasurer)
  • Adam Chow, senior executive at Sinclair and Camille Thoreau, former public relations associate at Sinclair (young professional representatives)

With its new board members, PRHK’s focus remains to enable active and emerging professionals to navigate the dynamic communications landscape of Hong Kong, while also supporting their members and the wider PR community to gain meaningful connections and facilitate knowledge sharing. 

PRHK’s agendas will also continue to be supported with initiatives including the Annual Hong Kong PR Young Lions Competition, as well as extensive engagement programmes with Hong Kong academic institutions and universities to support and nurture the next wave of professionals. 

Yeung, the newly appointed chairperson of PRHK said, “As the market opened up, we look forward to bringing back our signature events and knowledge sharing initiatives in the coming board year. In addition to innovation across the industry, we also set up an ESG Committee to demonstrate the evolving role of strategic PR and communications across various sectors.” 

“This year we see an even wider board representation with talent acquisition expertise joining us. We believe this will further elevate PRHK as the leading association for public relations and communications professionals in Hong Kong,” she added. 

Hong Kong – Hong Kong’s association for public relations and communications professionals, PRHK, has announced the launch of its 2023 PR Young Lions Competition. The competition is open to young professionals in Hong Kong aged 30 and below.

The competition will select a winning team of two to represent Hong Kong at the Global Young Lions Competition which will take place during the Cannes International Festival of Creativity in June. This will be the first competition to take place in person at Cannes in 3 years. 

PR Young Lions Competition will occur from 14 to 15 April this year. The format will follow that of the global Young Lions competition, where entrants will be asked to devise a campaign in response to a brief in 24 hours using their creative and strategic thinking. 

The competition brief will be set in partnership with a local NGO to be revealed at the competition. Criteria include creativity (40%), strategy and insight (30%), tactics and execution (20%), and relevance to the brief (10%)

The winning team will be granted their Cannes Lions International Festival of Creativity experience that includes sponsorship on travel, accommodations and passes in-person in June 2023.

Previously, the association launched a 27-page toolkit to help promote work-life balance amongst industry teams.

Hong Kong Taking overtime at the workplace is sometimes inevitable, most especially now that the work-from-home set up has blurred the lines between work and rest – this practice can be a challenge for most. PRHK, an industry organisation for public relations and communications professionals in Hong Kong, has come up with a solution to this problem by launching a toolkit called ‘Working Smarter for the Future’ which aims to help industry leaders and working teams to practice better workflow processes and combat overtime. 

Initiated by the next-gen sub-committee of PRHK, the 27-page toolkit gives ample recommendations on planning tools, policy updates, and working tips that industry leaders can use to facilitate a healthy working environment amongst team members, whilst making the work-life balance possible. Meanwhile, resource planning and additional support are also presented for individuals and working teams.

The committee that initiated the toolkit includes Karolis Adomaitis of Fleishman Hillard, Carol Yeung of Golin, Penn Leung and Jesa Amparo of Creative Consulting Group and Sara Cheung of Edelman. 

The said toolkit is also an answer to PRHK’s latest research data which revealed that the top three causes of overtime are tight deadlines and last-minute requests, lack of manpower, and various meetings. The same survey also showed that 75% of respondents from the industry perceive overtime as normal with another 70% having experienced physical or mental health issues, considering overtime as a factor.

Carol Yeung, co-chair of the PRHK’s next gen sub-committee said, “The launch of our ‘Working Smarter for the Future’ toolkit is another step in moving towards making work-life balance a reality for Hong Kong PR and communications professionals. We especially want the profession to overcome its inertia on the issue of unreasonable overtime.” 

Meanwhile, Carbo Yu, chairperson of PRHK added, “PRHK’s mission is to represent, champion, promote and grow the PR and communications profession in Hong Kong. This project has achieved just that, gaining significant positive response from professionals across the industry. PRHK will continue to be an enabler for working smarter as we help people navigate Hong Kong’s dynamic communications landscape.”

With the toolkit launch, PRHK said it commits to delivering more resources such as conducting workshops to help in drawing boundaries, managing hybrid work, and time management.