India – Milton, a home and kitchenware brand, has collaborated with Posterscope to produce an imaginative and vivid campaign titled ‘Milton Liya Kya?’. The campaign is intended to raise awareness of the brand’s bottle and tiffin collection, which is available in over 75 colours and styles with a unique twist.
Milton provided the goods for every parent’s taste and need through the campaign, which was managed by Posterscope, an out-of-home (OOH) specialist agency from Dentsu India. This campaign acted as a reminder to encourage purchases as the summer holidays drew to an end.
The campaign used digital out-of-home (DOOH) and traditional out-of-home (DOOH) media in key cities. It showed kids getting excited about their new school supplies, inspiring them to embrace school necessities wholeheartedly.
Milton’s findings led to a heavy emphasis on South and West India as important prospective markets for the campaign. The goal of this geographic region’s focus was to increase impact and reach in areas with significant demand potential. The media environment in these markets helped the brand succeed by giving it the chance to reach a wide audience by combining traditional billboards, DOOH, and metro advertising.
The agency used innovative features, including cut-out installations at eight strategic points and sequential lighting, to draw attention even more. The inner train logo and Metro wraps improved the campaign’s visual appeal and memorability. Posterscope demonstrated its innovative and agile abilities by managing the conception and implementation of these improvements in just 3–4 days.
Speaking about the campaign, Imtiyaz Vilatra, managing director at Posterscope India, said, “We are proud to have partnered with Milton to bring this impactful campaign to life. With our in-house creative and strategic planning aid, we have been able to reach millions and reinforce Milton’s position as a leading brand in the homeware industry.”
