USA – Pinterest has introduced Amazon Storefront linking, enabling creators to connect their Amazon Storefronts directly to their Pinterest accounts and streamline affiliate product recommendations.
Once connected, creators’ affiliate information is automatically applied when they tag eligible Amazon products, removing the need to manually add links or affiliate IDs. The feature is designed to simplify the process of turning product recommendations into earnings.
Eligible creators will also be able to display their Amazon Storefront handle on their Pinterest profiles, providing users with another way to browse products and recommendations from creators they follow. Pinterest said support for additional storefront partners will be introduced in the future.
The rollout comes as Pinterest continues to strengthen its shopping capabilities. According to the company, more than half of Pinterest users visit the platform with shopping intent, while searches on the platform exceed 80 billion per month.
With the new feature, creators can link their Amazon Storefront once, automatically apply affiliate information when tagging Amazon products in Pins, and feature their storefront directly on their profile to showcase a broader range of recommended products.
Commenting on the launch, Lauren Glaubach, VP of Global Content Partnerships, said, “People come to Pinterest with purpose – they’re looking for ideas and often ready to act on them. This means Pinterest sits closer to decision-making than other platforms. That helps creators reach audiences at the moment inspiration turns into action.”
Pinterest also noted that users visit the platform to find or shop for products at more than twice the rate seen on other major social platforms, positioning the new integration as part of its broader efforts to strengthen the link between content discovery and commerce.
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