Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured ANZ
No posts found

KitKat AU encourages recycling via new logo

by MARKETECH APAC

-

October 26, 2020

KitKat Australia New Logo

Australia – KitKat Australia has temporarily replaced its logo to now don bent KitKat sticks formed into a recycling symbol, to encourage consumers to recycle its wrappers. Across the logo, also says a new line, “Recycle me, give the planet a break.” 

The initiative is in partnership with Melbourne-based consulting and recycling organization RED Group, in its recycling program REDcycle, which collects soft plastics to be turned into new materials such as benches and fences. 

RED Group has installed special “REDcycle” collection points. Aside from KitKat wrappers, any form of soft plastic, through KitKat’s new initiative – such as noodle wrappers, confectionary bags, and cereal or muesli box liners – is also encouraged to be properly disposed of into the special bins. 

KitKat encourages a “scrunch test” for people to know how to identify a soft plastic. To do the test, one only has to try to scrunch any plastic into a ball. 

KitKat’s manufacturer Nestlé says on its website, that its vision is that none of its packaging, including plastics, ends up in landfills, in oceans, lakes, and rivers. 

“We are working hard to deliver on it and help achieve a waste-free future. To achieve this, our commitment is that 100% of our packaging is recyclable or reusable by 2025,” said the company.

Related Tags New Logo Campaign KitKat Recycling Nestle RED Group REDcycle
Share this article

Related Articles

View All
Pizza Hut Hong Kong Foosball Pizza Box 1
Marketing Featured East Asia
Pizza Hut Hong Kong, Ogilvy partner for limited edition foosball pizza box
October 7, 2020
By MARKETECH APAC
7-eleven Hong Kong
Main Feature Marketing East Asia
7-Eleven Hong Kong moves past collectibles, launches four Snoopy concept stores
September 25, 2020
By MARKETECH APAC
Tonight I'll be eating
Marketing Featured ANZ
Aussie creative agency Special Group debuts Uber Eats’ “Tonight I’ll be eating” campaign in US, Canada
September 23, 2020
By MARKETECH APAC
No posts found

Featured Articles

View All
No posts found

Most Recent Articles

bacha coffee concept store HK launch
Bacha Coffee opens first flagship store in Hong Kong at Harbour City
May 9, 2025
Aliza Carmona
No posts found
L'Oréal Travel Retail debuts first SkinCeuticals A.G.E. Lab at Changi Airport T3
May 9, 2025
Fatima Baduria
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
May 9, 2025
Teddy Cambosa
Dentsu India appoints John Thangaraj as chief strategy officer for creative & media
May 9, 2025
Aliza Carmona
Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
May 9, 2025
Fatima Baduria
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
May 9, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin