Marketing Featured ANZ

Partnership management platform Impact welcomes four senior hires for AU team

Sydney, Australia – Impact, the global partnership management platform, has announced four new hires for its Australian team following its latest US$150m funding round last July this year.

The new senior hires are Helena Barroso Zarco as customer success director; while Alex Randall, Georgia Boward, and Catheline Lin join Impact as enterprise account executives.

Zarco has over 11 years experience in affiliate and partnership marketing, most recently as Regional Lead for Acceleration Partners in APAC. During her career, she has managed some of the world’s largest affiliate programs including Sky, eBay Partner Network, Norton and Swarovski.

Meanwhile, Randall brings with him a wealth of experience in the affiliate marketing space, having worked both client and network side since 2016. He has spent the last two years working for Rakuten Advertising Australia.

Furthermore, Boward worked in a number of business development roles in the information security, recruitment, and real estate space over the past five years. She brings valuable SaaS sales experience and expertise to the Impact team.

Lastly, Lin brings in a wealth of knowledge and more than 10 years of experience from the performance and digital marketing space. Most recently, Lin was programmatic account manager at Ziff Davis responsible for building the programmatic team. She has also held various sales roles at Mi9, Microsoft Media, and News Corp.

All four new hires are based in Sydney and follows the creation of two new senior roles at Impact in February, which saw the formation of a partnership team under Sam Morton who was promoted to partnerships director, APAC, and the expansion of its sales operations under Peter Bray’s leadership as sales director, APAC.

“An increasing number of brands and agencies are realizing the incremental revenue and brand lift that a strategic partnership program can bring which means our team is expanding at pace to keep up with increasing demand for our partnership automation software. Marketers are embracing the partnership channel as an alternative customer acquisition to paid search and social efforts and our newest team members will enable us to better scale our APAC expansion plans,” said Adam Furness, managing director for APAC at Impact.

Marketing Featured Southeast Asia

Impact, the partnership management platform for brands and publishers, bags US$150m funding to drive global growth

Singapore – Impact, the global partnership automation technology platform for brands and publishers, has announced that it has raised US$150m in funding, bringing the company’s valuation to US$1.5b.

Through the newly secured funding, Impact will be accelerating its investment in partnership automation innovation, increasing channel partnerships, and scaling its go-to-market efforts for brands, agencies, and publishers globally. In turn, this will accelerate growth for all participants in the ‘partnership economy’.

“As consumers’ digital behavior and habits accelerate, brands turn to partnerships to reach consumers in a more meaningful way. With this, Impact can aid publishers, brands, and agencies to aggregate, orchestrate and optimize partnerships affiliate, influencer, commerce content publishers, B2B, and more  in a single, unified platform,” said Impact in a press statement.

Furthermore, the funding will help boost Impact’s growing business in SEA, and will eventually enable the platform to double the size of its APAC team by early 2022.

Antoine Gross, Impact’s general manager for SEA, commented that the new funding will help drive Impact’s expansion plans in SEA and APAC across all business functions to support the surge in demand for the partnership automation technology.

“Southeast Asian and global brands like Razer, Circles Life, Allianz, Charles & Keith, HSBC, Decathlon, Love Bonito, Zilingo, Sephora and Lenovo are already harnessing the power of our technology to create a dynamic new customer acquisition channel with partnerships – and we look forward to helping many other brands drive incremental revenue and brand value,” said Gross.

Meanwhile, Impact’s CEO David Yovanno shared that brands are searching for new and authentic ways to reach consumers, more so now than ever before as traditionally relied-upon methods of advertising have become increasingly more disrupted and expensive.

“Partnerships create a path to the modern consumer by establishing a natural connection in the form of trusted information, reviews, and recommendations, and done with the consumer’s experience in mind. Impact has seen impressive growth in productive partnerships by driving this new wave of connection between brands, publishers, and consumers,” said Yovanno.

Impact has also announced that it has surpassed US$100m in annual recurring revenue, solidifying its leadership position in the partnerships category. The said funding was led by Qatar Investment Authority (QIA), the sovereign wealth fund of the State of Qatar Investments, and was joined by Providence Public.