Tag: Philippines

Manila, Philippines – As more and more gamers around the world come to Twitter to discuss all of the latest happenings and trends, Twitter Philippines has released its gaming and esports insights on how local gamers have leveled up their voices and excitement on the platform’s gaming scene in the first half of 2021.

According to the data collected, Filipino gamers went from 9th place in 2020 to 6th place this year, surpassing India, France, and the United Kingdom. The open-world game Genshin Impact has reigned the rankings as the most talked about game among Filipino gamers on Twitter. This was followed by shooter video game VALORANT, and virtual universe game Roblox landing in the third spot.

Meanwhile, video game Minecraft came out in the fourth spot, while Among Us, a multiplayer social deduction game, capped the top five.

Twitter has also recorded that Filipino gamers on the platform showed their support for their favorite teams and players and connected with the source themselves. The most talked about esports teams among Filipinos on Twitter are T1, Sentinels, OGesports, Team Secret, Cloud 9, FNATIC, G2esports, and 100 Thieves, as well as TNC Predator, and TSM, which ranked one to ten respectively.

“Even though the year is almost halfway over, there’s still plenty to look forward to in the second half of the year. Be sure to stay tuned for even more gaming events like Gamescom & The Game Awards, along with plenty of esports content from Call of Duty League, League of Legends Esports, Overwatch League, and the VALORANT Champions Tour, among others,” said Twitter.

Manila, Philippines – In its latest spot demonstrating how we should look deeper into the lenses of sustainability nowadays, insurance company Allianz PNB Life has released a new spot alongside creative agency GIGIL highlighting the symbolism of ‘filters’ and the illusion of seeing our environment from a ‘filtered’ perspective.

The campaign kicks in with what seems to be a normal fun campaign, complete with colorful filters and upbeat music, but the more you look into it, you realize the stark reality these filters hide. From a sewer pipe disguised as releasing ‘rainbow streams’, to factories releasing ‘glittered smoke’ to a crab plastered with a ‘cutesy eye filter’ where in reality, the animal is suffering due to the plastic and mask trash it is pulling.

The thought-provoking film leaves viewers with the message that the world can’t be fixed with a filter, but they can help make it better with a policy from Allianz.

Allianz’s latest campaign truly lives up to its tagline, “Confidence in Tomorrow.” As of 2020, Allianz has already invested over ₱420.2b in renewable energy projects, and protected over 49 million vulnerable people in Asia, Africa, and Latin America through various sustainability initiatives.

In a statement to MARKETECH APAC, Gino Riola, chief marketing officer at Allianz PNB, stated, “Allianz PNB Life strives to build a sustainable future for Filipinos. Through ‘No Filter,’ we want to prove that even though the planet can’t be fixed instantly, we can help make it better. At Allianz, we work together to protect you and the planet.”

Such a statement is also supported by Alex Grenz, CEO at Allianz PNB, who told MARKETECH APAC that beyond readying Filipinos for the future with quality health and life insurance, they wanted to make sure they can look forward to it too.

“From going digital to supporting sustainable businesses, each step by Allianz is always directed towards a safer and greener future,” Grenz added.

Speaking about the creative process of the campaign, Leslie Cua, associate creative director at GIGIL told MARKETECH APAC that they were single-minded in communicating how Allianz is the insurance that cares for us and the planet. She also added that since this is about the environment and sustainability, they wanted something poignant and thought-provoking, yet they wanted to do it in a way that people haven’t seen before.

“By using filters people see on social media and applying it to what’s happening in our environment, we’re able to give perspective and drive that feeling of wanting to do something to make the world better. Since Allianz is serious about sustainability, taking out a policy from the company will really help in protecting our environment,” Cua concluded.

Manila, Philippines – Digital and mobile solution provider AdSpark and Philippine-based media and technology company Podcast Network Asia (PNA) have entered into a new partnership in a bid to improve and grow the existing podcast industry in the country, as more and more creators venture into the podcast scene, taking advantage of the growing surge of podcast listenership.

This newly minted partnership gives brands an exclusive access to branded podcast production services, and even advertising, to leverage on chart-topping Podcasts and locally-produced shows under PNA. Advertisers can also optimize this medium through its data analytics and ad marketplace platform Podmetrics, and develop based on data and insights. This is also a way for podcast creators to thrive and find value through in-depth listenership insights. 

Such partnership echoes the large listenership in the country, as the Philippines is ranked 6th in terms of fastest-growing country by podcast listening. This is at around 31M listeners in the Philippines alone, with the majority coming from a 23-34 age range. A key factor is, due to the pandemic, screen fatigue increased and consumers turned to on-demand audio for entertainment. Globally there is a 42% increase in podcast listening, and the Philippines is at a 100% increase.

For Ron Baetiong, CEO at the Podcast Network Asia, they aim to bring podcasting to the mainstream, evident to their status as a podcast network home to more than 130 shows with around 15M listens and 4,000 episodes.

“Our grand vision of turning the Filipino podcasting community into a thriving industry becomes one step closer to reality with this partnership between PNA and AdSpark. We believe that podcasts are a powerful medium that don’t just allow listener understanding and retention, but also great Ad ROI conversions. With AdSpark, we want to enable brands to leverage podcasts since the future of podcasting is very bright,” Baetiong stated.

As an advertising medium, ‘podvertising’ or the nature of advertising in podcast channels, allows brands to tap into various demographics, age ranges, and other factors through the different shows. The interest in and usage of podcasts as an advertising touchpoint is exponentially moving upward and more brands are being enabled to communicate and even create audiences.

“Part of the adtech play is to deliver the demand for audio content, along with the omnichannel experience we create for our clients. We want to be able to connect brands to their listeners through relevant audio content, and we are committed to rebuilding effective audio advertising on digital through Podcast Network Asia,” said Gretchen Largoza, CEO at AdSpark.

Manila, Philippines – GrowSari, a local-born business-to-business (B2B) e-commerce enabler, has recently concluded its Series B funding, where it has collected more than US$30m in funding, which will be used to expand its services across clients nationwide.

Said funding was led by Gokongwei-led listed Philippine retailer Robinsons Retail Holdings Inc. (RRHI) and JG Digital Equity Ventures, as well as Wavemaker Partners. Other participants included Pavilion Capital, a Singapore-based investment company focused on Southeast Asian and North Asian economies Tencent, China’s leading technology company, International Finance Corporation (IFC) a member of the World Bank Group, ICCP SBI Venture Partners, and Singapore-based growth fund Saison Capital.

GrowSari is a tech-enabled B2B platform that outfits Philippine sari-sari store owners with inventory, infrastructure, and tools to manage and grow their business while generating crucial data and market insights for manufacturers and distributors. 

For context, sari-sari stores in the Philippines are generally defined as mom-and-pop neighborhood stores in the country, and are considered the backbone of the local economy in their respective communities.

There has always been a great significance and dependence to sari-sari stores in the country, as around 84% of Filipinos purchase essential goods at the over 1.1 million stores across the country, with 60% of fast-moving consumer goods (FMCG) shopper spending happening in such stores. These sari-sari stores are hyper-proximal, with 90% of consumers having a store less than 100 meters away from their home. On average, consumers transact twice a day from their nearest sari-sari stores.

GrowSari primarily aims to tap into the sari-sari store’s potential to be the biggest and most accessible distribution channel in the Philippines by driving efficiencies in route planning while collecting valuable insights on store behavior. 

Through its app, sari-sari stores can double their earnings through access to better pricing for more than a thousand of fast moving sari-sari store stock keeping units (SKUs) from the largest brands across all the major FMCG categories. This is in addition to microfinancing support and assistance, and multiple e-services including telco, bills payment and remittance. 

This objective is supported by its co-founder, ER Rollan, who states that the company aims to empower and significantly increase the earnings of sari-sari stores in the Philippines by providing direct access to a wide assortment of affordable products, e-businesses, and financial assistance.

“With the fresh funds, we aim to more than double GrowSari’s existing coverage and service more than 300,000 sari-sari stores, including those in Visayas and Mindanao. This will also help us broaden our supplier marketplace with new third-party partners and scale our financial service pilots,” Rollan said.

Meanwhile, Siddhartha Kongara, CTO at GrowSari, commented, “Through GrowSari, we want to use proprietary technology to accelerate financial health for Filipino sari-sari store owners, helping them to use, protect, and grow their business in the long run and transforming sari-sari stores into comprehensive service hubs for the Philippines’ grassroots communities.”

Manila, Philippines – Global consumer goods firm Reckitt has partnered with e-commerce platform Shopee to launch its first-ever ‘Protection Starts Within’ campaign across the SEA region including the Philippines.

As people around the world face the continued threat of the COVID-19 pandemic, Filipino families are still placing high importance on upholding strict hygiene standards and ensuring proper nourishment

The regional campaign, which will be running from 21 to 23 June, aims to help families better protect their health and well-being by enabling shoppers to access Reckitt’s wide portfolio of family care essentials at Shopee Mall.

To meet the growing demand for health, hygiene, and nutrition products online, Reckitt will be educating customers about protecting and nourishing the family with Enfagrow A+ Four NuraPro, Lactum 3+6+, and Lysol on Shopee Live through the campaign.

Furthermore, Reckitt will be sharing exclusive product tips and best practices for family protection through an educational microsite. About 20 lucky viewers on Shopee live streams will also stand a chance to win ₱300 off shopping vouchers.

Muksitul Islam, the ASEAN e-commerce director at Reckitt, shared that they are proud to partner with Shopee in their regional initiative to reach more consumers across the region and in the Philippines. 

“They can be assured of convenient and quick access to our entire portfolio of well-loved brands including Enfagrow Four, Lactum 3+6+, and Lysol that will help meet their needs. Through Shopee’s engagement tools, our customers can also look forward to learning valuable tips on Reckitt’s products, as well as best practices through a fun and engaging way,” said Islam.

Meanwhile, Shopee Philippines’ Director Martin Yu, said that as part of the 7.7 Mid-Year Sale to give shoppers greater value, they are glad to partner with Reckitt to provide a wide variety of trusted household brands delivered directly to their homes. 

“As e-commerce grows to become an integral part of life, Shopee will continue to work with globally-trusted brands like Reckitt to ensure that shoppers can get convenient access to all that they need,” said Yu.

Reckitt will also be rolling out exclusive COVID-19 household protection deals on Shopee Mall, such as exclusive bundle sets and EnfaMama Elite Rewards Loyalty Program, which allows shoppers to get 500 points sign-up bonus, member-exclusive vouchers, and bonus points with every purchase from the official store on Shopee Mall.

Manila, Philippines – As e-commerce continues to be a crucial part of today’s retail framework, Shopee in the Philippines has launched a new webinar series called ‘Shopee Thursdays’, that aims to offer in-depth discussions about online selling to support the growth of MSMEs in the country. 

Done in partnership with the Department of Trade and Industry (DTI), the webinar series consists of masterclass sessions that seek to equip existing and aspiring online entrepreneurs with the right digital tools and information to operate effectively in the e-commerce space.

‘Shopee Thursdays’ started running on 3 June, with its first session ‘Attract Buyers with Powerful Product Listing’. This was followed by the second session ‘Engage and Sell with Livestream’ on 10 June.

The third session, which is slated for today, 17 June, entrepreneurs will be given advice on how to better manage shop operations, inventory, warehouse processes, and employees, while on 24 June, the masterclass session will focus on the potential of data and how entrepreneurs can use it to improve their shop’s performance. 

Shopee Philippines’ Director Martin Yu commented that they are excited to partner with DTI to equip MSMEs with the proper knowledge and skills to thrive in the e-commerce space.

“As many entrepreneurs transition to online platforms like Shopee, it is important that they learn the basics of online selling and maximize the e-commerce space to its full potential. We will continue to collaborate with DTI to support MSMEs in their e-commerce journey to success,” said Yu.

Meanwhile, Jean Pacheco, the assistant secretary at DTI, said that every business is essential for the Philippine economy to prosper, which is why they want to support them in any way possible. 

“With leading marketplace platforms like Shopee, we can reach more people who want to expand their business and learn more about e-commerce. It is an honor for us to work with a company that prioritizes the local community and we will keep on partnering with organizations like Shopee, to uplift Filipino entrepreneurs,” said Pacheco.

Manila, Philippines – To mark the Philippines’ 123rd Independence Day, which is celebrated on 12 June, fast-food giant Jollibee has launched a new campaign called ‘Pusong Pinoy’, which in English translates to ‘Filipino heart’, with the aim to celebrate the ‘Bayanihan Spirit’ – a Filipino concept of communal work, discourse, and cooperation to achieve a common goal.

Done in collaboration with advertising agency McCann Worldgroup Philippines, the campaign’s centerpiece is a heartwarming and empowering song that captures the said Filipino qualities. It is composed by songwriter Thyro Alfaro and is brought to life by popular local singers Sarah Geronimo and Billy Crawford.

In addition, the campaign’s music video was directed by local filmmaker Paolo Villaluna. It features snapshots of inspiring Filipinos demonstrating the ‘Bayanihan’ spirit such as, healthcare workers battling in the frontlines, common citizens doing simple acts of kindness, and everyday people who lead donation drives to provide food and other necessities to those in need.

McCann Worldgroup Philippines’ Associate Managing Partner Mitzie Lim-Nacianceno, shared that the film and song were designed and crafted to show how Filipinos are able to spread joy and hope to their fellowmen, through every difficult situation they have faced.

“This is made more relevant by featuring real Filipinos in our film that are making a difference for others despite this pandemic,” said Lim-Nacianceno.

Meanwhile, Arline Adeva, the assistant vice president and head of brand PR, engagement, and digital marketing at Jollibee Philippines, said, “We hope this song can be an anthem of hope and celebration, make us proud of our being Filipino, and encourage all of us to be daily heroes for one another.”

The ‘Pusong Pinoy’ campaign is already available on the official Jollibee Philippines Facebook page and Jollibee Studios Youtube channel.

Manila, Philippines – A well-known occult classic in modern Filipino literature, and dark fantasy and crime horror comic series ‘Trese’ received more hype when streaming platform Netflix announced it as part of a new original series stemming from Asia on 8 November, 2018. Originally penned by Budjette Tan and illustrated by Kajo Baldisimo, the series debuted last 11 June, with six episodes officially released on the streaming platform.

The anime-influenced TV series follows the story of Alexandra Trese, a healer-warrior who plays the role of a mitigator between the real world and the supernatural one. She is often summoned by the police to solve paranormal cases within Manila, the capital of the Philippines. Throughout the series, Trese faces various entities and challenges within the paranormal world, all of which are based on Philippine paranormal folklore.

On the days leading to the debut, the Philippine arm of Netflix worked constantly on a slew of campaigns to promote the series, all embodying the paranormal theme that awaits for newly-found fans and viewers to enjoy.

‘Vandalized’ by the supernatural?

On 6 June, Netflix Philippines posted several photos on their social media pages, begging the question ‘What kind of monster would do this?’, to which the pictures depicted the promotional banners and billboards for ‘Trese’ to be seemingly destroyed and vandalized with phrases such as “Siyudad namin ito! Layas!” (This is our city! Get out!). Even the digital out-of-home advertising (DOOH) for ‘Trese’ also ‘glitched’, bearing the aforementioned phrases. 

Soon, netizens took notice of the pictures, and noted various instances across the country, from Metro Manila, Batangas, Cebu, and Davao.

https://twitter.com/nlprlj/status/1401589774910066688

Said ‘vandalism’ act is one of the marketing ploys created by local-based independent creative agency GIGIL, who played upon the story’s lore of monsters who are constantly taking over key cities in the fictional background of the storyline.

“Our billboards all over the country started getting vandalized, apparently protesting Trese’s arrival. Social media, and the actual media, went into a frenzy. We turned Trese into a huge national moment, and ultimately giving this for Pinoy – by Pinoy – about Pinoy title the recognition it deserves, all in time for Independence Day weekend,” said Stef Pajarito, country marketing manager at Netflix Philippines, on his LinkedIn post.

The following day, 7 June, Netflix Philippines ‘unveiled’ the culprits of the ‘vandalism’ by sharing videos which are purportedly ‘shared’ by organic social media accounts. The videos ranged from a ‘tiyanak’ (a Filipino mythological vampire creature that takes the form of a child or toddler) or a ‘manananggal’ (a Filipino vampirical creature taking the form of a winged creature, in which the upper torso is only present). Turns out, said ‘videos’ were also produced by GIGIL for Netflix Philippines.

A ‘not-so-live’ concert experience

The primary soundtrack of ‘Trese’ titled ‘Paagi’ was composed by well-known Filipino indie pop band Up Dharma Down or more known as UDD, and popular for tracks such as ‘Tadhana’, ‘Oo’, and ‘Hiwaga’. And in tribute to the upcoming debut of the first episode of ‘Trese’, Netflix Philippines and GIGIL collaborated in launching a virtual concert experience, which was streamed exactly thirteen minutes before the debut.

Due to the existing protocols in the country regarding large-scale gatherings, the virtual concert campaign was launched with the premise that audience members upload their videos on the website tresenotaliveconcert.com. The twist on this campaign is that the submitted videos are recorded using the Instagram filter provided by the QR code on site, which transforms the videos into ‘ghost-like’ edits, an allude to the paranormal nature of the ‘Trese’ series.

The ABS-CBN, BusinessWorld, and The Philippine Star campaign tribute

One of the well-known fictional organizations in the ‘Trese’ franchise is the media network ABC-ZNN, which is a play on the real counterpart, Philippine media conglomerate ABS-CBN.

On 11 June, Netflix Philippines launched another marketing stunt campaign that seemingly plays on the incident that ‘Trese has taken over ABS-CBN’. In the pictures, the facade of the ABS-CBN Broadcasting Center was draped with the logo of the ABC-ZNN, covering the metallic logo of ABS-CBN which is prominent in the building.

The same was also done with the facade of ABS-CBN’s ELJ Communications Center in Quezon City, which also shone the words ‘TRESE’ spelled by the window lights, as another tribute for the debut episode of ‘Trese’.

Other media outlets also showed their support for ‘Trese’, with broadsheet dailies BusinessWorld and Philippine Star publishing a front-page report narrating an incident of a ‘dead white lady’ or a well-known paranormal entity in Philippine horror who are commonly wandering souls, on Balete Drive, a well-known street in the Philippines to which the tale of the ‘white lady’ is more popular. Said fictional newspaper story alludes to the first episode of ‘Trese’ where one of the main characters, a policeman by the name of Captain Guerrero, discovers the incident, and the first scene where Trese is first introduced to crack on the case.

‘The biggest campaign we’ve ever done’

Speaking about the execution of the project, GIGIL Senior Art Director, JR Bumanglag, stated that they knew from the very end of their briefing with the client that they wanted ‘something to pop out’, yet the challenge remains: how do you bring an animated series to ‘life’?

“We realized that, as ‘Trese’ is coming, everyone is excited. It’s a [series] that every Filipino can be proud of, there are places on the show that people [will recognize]. But as everyone was excited, Trese’s enemies on the show weren’t. So how do we give them that voice and how do we [make people feel like] the monsters were real? So we used the billboards as the venue to express that idea,” Bumanglag stated.

Meanwhile, Nova Novido, account manager at GIGIL, expressed the large scale of the project, noting it is the agency’s biggest project to date.

“I’m pretty sure that our team is very ‘gigil’ and we wouldn’t stop here. But there will be future campaigns that will hopefully be as grand or even grander as Trese. But at the moment [the Trese campaign] is one of the biggest things we’ve done [so far] and we’re really proud of it. The attention that this has caught in public, [and I’m proud] that our team was able to produce it for such a well-loved comic series and Netflix,” Novido stated.

In its first week, Trese made it to Top 1 position in Netflix Philippines, and Top 10 in 19 other countries on Netflix. The show practically took over Philippine social media, as it has been trending online and receiving overwhelming praises from fans. On Twitter alone, it was the Top Trending Topic for a week.

Manila, Philippines – To commemorate Pride Month this June, creative agency Dentsu in the Philippines has launched TheUnlimitedLoveLanguage.com – a website that aims to teach people how to appropriately converse and speak with people from the LGBTQIA+ community – one with respect and sensitivity. 

We’ve come so far in terms of where the society stands towards the LGBTQIA+ community, with different platforms adapting their views and stands to become a more inclusive community. We have been seeing governments declaring the first-ever LGBTQIA+ officials, and also bills being passed for the greater good and welfare of the community. 

In terms of the baseline on the other hand – the everyday conversations and dealings we have with people from the community – there is still so much to learn and be more of. Companies and even common individuals have taken it upon themselves to practice the appropriate use of pronouns in accordance with a person’s identified gender – but there is so much more to it. On Twitter, we hear normal people and celebrities alike still share incidents of microaggressions, and this is what dentsu Philippines aims to solve. 

‘The Unlimited Love Language’ website presents a list of various hyperspecific statements often heard among people when conversing with those that identify as LGBTQIA+. Examples are “I support lesbians. But why do you look like a normal girl?” or some Tagalog statements like “May boyfriend ka? Respect, pare. But I have to say ‘di ko akalain. ‘Di ka naman mukhang bakla!” which in English, translates to “You have a boyfriend? Kudos, bro. I have to say it doesn’t look like it. You don’t look gay!”.

When visitors click on each statement, they will be directed to an expanded explanation of why such is a microaggression and provides insight on how it ought to make an LGBTQIA+ individual feel and what can be said instead if one wants to send across their ‘unlimited love’.

The website is Filipino-dedicated with a mix of English and Tagalog statements. On the right, it translates, “So you are apparently a lesbian? Good for you! But sucks for us guys. It’s a pity, you’re beautiful.” Just one of the examples of microagressions thrown at lesbians.

In addition, the website also provides free Zoom or video call backgrounds for people to further show their support to the community.

Dentsu Philippines’ Connections Strategy and Research Lead Roki Ferrer shared that about 48% of LGBTQIA+ people experience some form of discrimination within the family.

“People think that not being bluntly homophobic makes them supportive. But tolerance is not acceptance. That’s why we need to condition people’s minds towards unconditional acceptance by heart,” said Ferrer.

Meanwhile, JC Catibog, the country CEO at Dentsu Philippines, commented that they believe that true acceptance is only possible when there’s empathy, that is why showing how LGBTQIA+ people feel, and having a two-way conversation is so important. 

“As our own Dentsu Consumer Vision 2030 trends show, sexuality and gender will soon be less determined by birth. Hence, if we aren’t already, we need to start learning how to love unlimitedly,” said Catibog.

The website is now live and provides an option as well for people to be ‘teachers’ of the love language.

Philippines – The pandemic flipped everything on 360 degrees, and to look at the current rankings of the top companies in the business sector is to view it from a whole new perspective. Market research firm Euromonitor International has recently released its list of the top companies in the retail industry in Asia for 2020, and in the Philippines, a majority of those that were leading the in the year 2019 are still the ones that reigned in 2020.

Out of the 10 in the list, the top five all registered steady growth in sales in 2020, retaining their standings from the past year. SM Retail, which holds a nationwide portfolio of department stores, supermarkets, and specialty stores, still came out as the leading firm in the sector. It was followed by pharmaceutical company Mercury Drug, with grocery retailer Puregold Price Club coming out on the third spot. Meanwhile, another giant in retail, Robinsons Retail Holdings, registered neither a drop nor an improvement in sales as well, landing the top fourth spot, while specialty store group Seven & I Holdings rounded the top five. 

Top retailers in the Philippines

Three of the top firms, which are also all international companies – beauty and wellness AS Watson Group, China-based Alibaba Group, and Shopee’s parent company Sea – all recorded improvements in sales landing the 6th, 8th, and 9th spots respectively.

Meanwhile, local grocery retailer Metro Retail Stores Group was shown to drop sales in 2020, with international home retail Wilcon Depot also demonstrating the same movement in sales.

SM Retail, which registered $5.4b in sales in 2020 came out as the 9th leading retailer in the Southeast Asia region. For the region, Tokopedia took the crown with $11.7b in total sales for the year. 

Meanwhile, for the whole of Asia, it was China’s Alibaba Group Holding and JD.com that were named as top firms. 

The pandemic remains to be the biggest determinant of the rankings, where the lockdown in the Philippines had become one of the longest globally, which started in March of 2020, and is still presently in reinforcement. According to Euromonitor, this affected the way people chose to fulfill their essentials, where mixed retailers were the worst hit, with consumers opting for specialist retailers, presenting a convenient way to obtain what they needed in stock. 

With people cooped up at home, the current situation panned out greatly for e-commerce, and this showed with Shopee’s parent firm Sea registering an increase in sales. According to the report, the category had already been growing at a double-digit pace pre-lockdown but this was accelerated in 2020 with people maximizing the ease of online retail. 

An interesting growing trend in 2020 in the Philippines is community stores, or stores that are situated in nearby communities and neighborhoods. These existed prior to COVID-19, and the increase in popularity can be attributed to the presence of Alfamart, a minimart that is a hybrid between a supermarket and a convenience store. 

Alfamart is a chain of convenience stores from Indonesia, with over 10,000 stores across Indonesia and the Philippines. Euromonitor said the concept increased in relevance in 2020 as consumers looked for the most convenient ways to complete their shopping trips, with the trend expected to continue further.