Sebastian Au (Loreal) Appointment
Aliza Carmona
Sebastian Au (Loreal) Appointment
Marketing Featured Southeast Asia
Sebastian Au on crafting seamless omni-channel, hyper-personalised beauty experiences in new role at L’Oréal Luxe Indonesia
May 7, 2025
Aliza Carmona
Indonesia – L’Oréal Luxe Indonesia has appointed Sebastian Au as its new omni-channel marketing director (CMO), with a mission to transform the luxury beauty experience in one of Southeast Asia’s most...
MARKETECH APAC’s inaugural NEXT Awards PH reveals first lineup of industry leaders on jury panel
Marketing Featured Southeast Asia
MARKETECH APAC’s inaugural NEXT Awards PH reveals first lineup of industry leaders on jury panel
| May 6, 2025
By Fatima Baduria
Mawarni Adam on growing Ampersand Advisory’s consulting business in new role
Marketing Featured Southeast Asia
Mawarni Adam on growing Ampersand Advisory’s consulting business in new role
| May 6, 2025
By Teddy Cambosa
Bothered or not? Advertising industry leaders react to Google keeping third-party cookies on Chrome ecosystem
Technology Featured Global
Bothered or not? Advertising industry leaders react to Google keeping third-party cookies on Chrome ecosystem
| April 25, 2025
By Teddy Cambosa
next 2025 jury article indonesia new
Marketing Featured Southeast Asia
MARKETECH APAC’s inaugural NEXT Awards Indonesia reveals first jury lineup of top marketing leaders
| April 22, 2025
By Aliza Carmona
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MarketingGlobal

PwC unveils bold global rebrand, joins forces with Formula 1 as official consulting partner

BY Aliza Carmona | May 2, 2025
LTFRB orders Move It to reduce fleet; threatens jobs of 14,000 riders 
MarketingSoutheast Asia

LTFRB orders Move It to reduce fleet; threatens jobs of 14,000 riders 

BY Fatima Baduria | May 2, 2025
Dentsu, Flipkart Commerce Cloud team up to power up retail media networks in SEA, Hong Kong
TechnologySoutheast Asia

Dentsu, Flipkart Commerce Cloud team up to power up retail media networks in SEA, Hong Kong

BY Fatima Baduria | April 14, 2025

Partner Articles

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Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets
MarketingPartnersAPAC

Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets

BY MARKETECH APAC | February 4, 2025
Samsung on launching context-driven programmatic advertising for enhanced targeted results
MarketingPartnersSoutheast Asia

Samsung on launching context-driven programmatic advertising for enhanced targeted results

BY MARKETECH APAC | February 3, 2025
Grameenphone on blending the power of internet, friendship to better understand animal signals
MarketingPartnersSouth Asia

Grameenphone on blending the power of internet, friendship to better understand animal signals

BY MARKETECH APAC | January 22, 2025

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Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
MarketingGlobal

Samsung highlights power of AI in latest global advertising campaign with BBH Singapore

BY Fatima Baduria | May 9, 2025
Singapore – Samsung, in collaboration with BBH Singapore, has launched a new global advertising campaign spotlighting the Galaxy S25 Ultra and its AI features. Powered by Google Gemini, Samsung highlights how the Galaxy S25 Ultra offers practical AI assistance for users in its campaign. Following its initial launch campaign for the S25 Ultra, Samsung and...READ MORE
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
MarketingANZ

Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of

BY Teddy Cambosa | May 9, 2025
MarketingSoutheast Asia

Indofood blends K-pop and dangdut in quirky campaign for Korean Spicy Chicken noodles

BY Aliza Carmona | May 9, 2025
MarketingEast Asia

Accenture to acquire Japan-based Yumemi to strengthen digital product capabilities

BY Aliza Carmona | May 9, 2025
CNN’s head of APAC Ellana Lee to take on new expanded role for global production team
MarketingGlobal

CNN’s head of APAC Ellana Lee to take on new expanded role for global production team

BY Teddy Cambosa | May 9, 2025
Unilever’s Closeup revamps brand across SA, SEA with MullenLowe Singapore
MarketingSoutheast Asia

Unilever’s Closeup revamps brand across SA, SEA with MullenLowe Singapore

BY Fatima Baduria | May 8, 2025

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Technology

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Eagle Eye partners with global POS marketing technology company Ecrebo
TechnologyGlobal

Eagle Eye partners with global POS marketing technology company Ecrebo

BY Teddy Cambosa | May 8, 2025
Australia – Eagle Eye, a SaaS and AI technology company that executes loyalty, personalised promotions, and omnichannel marketing solutions for retail, travel, and hospitality brands, has partnered with Ecrebo, a global technology company delivering targeted point of sale (POS) marketing. This new partnership combines both companies' capabilities to power personalised and real-time 'smart messaging' for...READ MORE
PubMatic, Overtone partner to power open internet with contextual intelligence
TechnologyGlobal

PubMatic, Overtone partner to power open internet with contextual intelligence

BY Teddy Cambosa | May 7, 2025
R/GA unveils AI search optimisation platform to track brands’ visibility
TechnologySoutheast Asia

R/GA unveils AI search optimisation platform to track brands’ visibility

BY Fatima Baduria | May 2, 2025
Amperity launches AI-powered agent to unify brands’ customer data
TechnologyGlobal

Amperity launches AI-powered agent to unify brands’ customer data

BY Fatima Baduria | May 2, 2025
Singapore Airlines to boost operations, customer experience with OpenAI partnership
TechnologySoutheast Asia

Singapore Airlines to boost operations, customer experience with OpenAI partnership

BY Fatima Baduria | April 29, 2025
Nexxen releases new AI-powered adtech platform 'NexAI'
TechnologyGlobal

Nexxen releases new AI-powered adtech platform ‘NexAI’

BY Teddy Cambosa | April 28, 2025

Platforms

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 AI platform Glu enters APAC region to streamline e-commerce content creation
PlatformsAPAC

AI platform Glu enters APAC region to streamline e-commerce content creation

BY Fatima Baduria | April 10, 2025
Australia – AI-powered platform Glu, a content creation and management tool, has entered the Asia-Pacific region to streamline the creative processes in the e-commerce industry. Glu is built to help e-commerce teams, social media managers, and brands speed up their content creation process while ensuring brand consistency. The AI platform organises digital assets through automatic...READ MORE
APAC played big role in global gaming growth; mobile installs rose 4% YoY in 2024
PlatformsAPAC

APAC played big role in global gaming growth; mobile installs rose 4% YoY in 2024

BY Teddy Cambosa | April 8, 2025
Taboola extends partnership with New Zealand’s Otago Daily Times
PlatformsANZ

Taboola extends partnership with New Zealand’s Otago Daily Times

BY Teddy Cambosa | April 8, 2025
Viu announces collaboration with Azuki to expand Web3-focused initiatives
PlatformsAPAC

Viu announces collaboration with Azuki to expand Web3-focused initiatives

BY Teddy Cambosa | April 8, 2025
ANZ retail media industry on the cusp of maturity as innovation accelerates, new report reveals
PlatformsANZ

ANZ retail media industry on the cusp of maturity as innovation accelerates, new report reveals

BY Teddy Cambosa | April 4, 2025
JCDecaux launches ready-made, lower-emission OOH packages
PlatformsANZ

JCDecaux launches ready-made, lower-emission OOH packages

BY Teddy Cambosa | March 31, 2025

SME

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SMESoutheast Asia

Validus Group and Fintech Nation launch US$10m fund to boost SME financing in Thailand, Indonesia

BY Aliza Carmona | May 8, 2025
Indonesia – Validus Group and Fintech Nation, a mission-driven public benefit corporation focused on ecosystem innovation, have launched a US$10 million embedded finance fund (the fund) to expand access to credit for small and medium enterprises (SMEs) in Thailand and Indonesia. Validus and Fintech Nation have launched an embedded finance fund to help close Southeast...READ MORE
DTI, DOT ink partnership to bolster MSMEs, tourism in PH
SMESoutheast Asia

DTI, DOT ink partnership to bolster MSMEs, tourism in PH

BY Fatima Baduria | April 16, 2025
DTI, TikTok Shop launch program to empower Filipino MSMEs in e-commerce
SMESoutheast Asia

DTI, TikTok Shop launch program to empower Filipino MSMEs in e-commerce

BY Fatima Baduria | April 11, 2025
MayBank, TikTok Shop announce collaboration to upskill ASEAN SMEs
SMESoutheast Asia

Maybank, TikTok Shop announce collaboration to upskill ASEAN SMEs

BY Teddy Cambosa | March 21, 2025
What's NEXT in Marketing: Here's why going digital is vital for MSMEs to earn customer trust online
SMESoutheast Asia

What’s NEXT in Marketing: Here’s why going digital is vital for MSMEs to earn customer trust online

BY Huiyan Pan | March 5, 2025
What’s NEXT: FedEx’s Salil Chari on propelling SMEs to global markets through digital-first strategies
SMEFeaturedAPAC

What’s NEXT: FedEx’s Salil Chari on propelling SMEs to global markets through digital-first strategies

BY Fatima Baduria | January 27, 2025

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Your Ultimate Source for Marketing and Tech Insights Straight from the Industry Leaders!

Spotify Podcast
In this episode of What’s NEXT in Marketing: Interviews 2025, we talked to Quantcast’s Joyce Seah–head of client success for APAC–on the latest tech, trends, and best practices in programmatic advertising.
Listen to the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!
In this episode of What’s NEXT in Marketing: Interviews 2025 as we dive into the evolving landscape of programmatic advertising and the role of AI in driving marketing innovation.
Our guest, Liam McCartan, APAC VP of Sales at StackAdapt, shares insights on how AI-powered tools enhance real-time bidding, optimise ad performance, and streamline cross-channel campaign management. We also discuss key trends shaping 2025, including AI-driven fraud prevention, hyper-personalised targeting, and workflow automation.

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MarketingSoutheast Asia

Indofood blends K-pop and dangdut in quirky campaign for Korean Spicy Chicken noodles

BY Aliza Carmona | May 9, 2025
Indonesia – Indofood has teamed up with Dentsu Indonesia to launch a bold new campaign for SARIMI ISI 2’s Korean Spicy Chicken flavour, fusing the global appeal of K-pop with a uniquely local twist through Indonesia’s own ‘dangdut’ culture. Titled ‘The Unexpected Idol’, the campaign presents an unlikely but attention-grabbing mix of K-pop aesthetics and...READ MORE
Unilever’s Closeup revamps brand across SA, SEA with MullenLowe Singapore
MarketingSoutheast Asia

Unilever’s Closeup revamps brand across SA, SEA with MullenLowe Singapore

BY Fatima Baduria | May 8, 2025
NEA hands social media remit to FiftyFull for Clean & Green Singapore
MarketingSoutheast Asia

NEA hands social media remit to FiftyFull for Clean & Green Singapore

BY Fatima Baduria | May 8, 2025
SMESoutheast Asia

Validus Group and Fintech Nation launch US$10m fund to boost SME financing in Thailand, Indonesia

BY Aliza Carmona | May 8, 2025

East Asia

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MarketingEast Asia

Accenture to acquire Japan-based Yumemi to strengthen digital product capabilities

BY Aliza Carmona | May 9, 2025
Japan – Accenture has announced its agreement to acquire Yumemi, a Japan-based digital services and product provider, in a move that will significantly boost its ability to rapidly design and launch innovative digital products at scale for clients. Founded in 2000, Yumemi has developed a wide range of digital products for more than 600 companies...READ MORE
MarketingEast Asia

Lee Kum Kee debuts instant noodle line with newsroom-inspired campaign by Grey Hong Kong

BY Aliza Carmona | May 8, 2025
MarketingEast Asia

Heineken hands over keys to Korean fans in first-ever self-service ‘Trust Bars’

BY Aliza Carmona | May 7, 2025
MarketingEast Asia

TBWA\Media Arts Lab appoints Minah Lee, elevates Youji Noh to lead Seoul office

BY Aliza Carmona | May 7, 2025

ANZ

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Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
MarketingANZ

Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of

BY Teddy Cambosa | May 9, 2025
Australia – In the latest Australian Elections, independent news outlet Crikey ran for Parliament with a campaign from DDB Group Melbourne. Of course, they didn’t get elected, but that wasn’t the point.  For this campaign, Crikey threw its hat in the ring to explore how political candidates take advantage of loopholes in the electoral system....READ MORE
This new campaign encourages UNEP to award Great Barrier Reef with Lifetime Achievement Award
MarketingANZ

This new campaign encourages UNEP to award Great Barrier Reef with Lifetime Achievement Award

BY Teddy Cambosa | May 5, 2025
Amber Ambott appointed by Havas as CEO of One Green Bean
MarketingANZ

Amber Ambott appointed by Havas as CEO of One Green Bean

BY Teddy Cambosa | May 5, 2025
TEAM LEWIS books Shangri-la Group in Australia as new client
MarketingANZ

TEAM LEWIS books Shangri-la Group in Australia as new client

BY Teddy Cambosa | April 30, 2025

South Asia

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MarketingSouth Asia

Edelman India announces new key leadership elevations

BY Aliza Carmona | May 5, 2025
India – Edelman has announced a series of leadership elevations across its India team, aligning with the firm’s strategic vision for the next phase of growth and continued commitment to integrated client solutions. Among the key changes, Ashutosh Munshi, previously lead advisor for brand marketing and communications, will take on the expanded role of lead...READ MORE
MarketingSouth Asia

Cheil India transforms into Cheil SWA Group, expands focus on full-funnel marketing services

BY Aliza Carmona | May 2, 2025
MarketingSouth Asia

Havas Media India bags integrated media mandate for Magicbricks

BY Aliza Carmona | April 30, 2025
MarketingSouth Asia

Mattel appoints Dream Theatre as official licensing agency for South Asia

BY Aliza Carmona | April 30, 2025

APAC

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AKQA expands creative leadership in APAC with new executive appointments
MarketingAPAC

AKQA expands creative leadership in APAC with new executive appointments

BY Teddy Cambosa | May 7, 2025
Australia – AKQA has announced the appointment of Sarah McGregor as executive creative director for AKQA Australia, reinforcing the agency’s creative leadership in the region. In addition, David Clarke has been promoted to executive experience design director for APAC, elevating AKQA’s regional design capabilities across Asia-Pacific, effective immediately. With over two decades of experience in...READ MORE
A quench-winning comeback: VaynerMedia APAC on Pepsi’s quick-witted surprise for Yosuke Watanuki following viral winning moment
MarketingAPAC

A quench-winning comeback: VaynerMedia APAC on Pepsi’s quick-witted surprise for Yosuke Watanuki following viral winning moment

BY Teddy Cambosa | April 30, 2025
Zalora’s Christopher Daguimol announces departure from company after 10 years
MarketingAPAC

ZALORA’s Christopher Daguimol announces departure from company after 10 years

BY Teddy Cambosa | April 30, 2025
Edelman expands Workplace Advisory team in APAC
MarketingAPAC

Edelman expands Workplace Advisory team in APAC 

BY Teddy Cambosa | April 29, 2025

Global

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Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
MarketingGlobal

Samsung highlights power of AI in latest global advertising campaign with BBH Singapore

BY Fatima Baduria | May 9, 2025
Singapore – Samsung, in collaboration with BBH Singapore, has launched a new global advertising campaign spotlighting the Galaxy S25 Ultra and its AI features. Powered by Google Gemini, Samsung highlights how the Galaxy S25 Ultra offers practical AI assistance for users in its campaign. Following its initial launch campaign for the S25 Ultra, Samsung and...READ MORE
CNN’s head of APAC Ellana Lee to take on new expanded role for global production team
MarketingGlobal

CNN’s head of APAC Ellana Lee to take on new expanded role for global production team

BY Teddy Cambosa | May 9, 2025
Burson announces global expansion for sports & entertainment offering, new client wins
MarketingGlobal

Burson announces global expansion for sports & entertainment offering, new client wins

BY Teddy Cambosa | May 8, 2025
Eagle Eye partners with global POS marketing technology company Ecrebo
TechnologyGlobal

Eagle Eye partners with global POS marketing technology company Ecrebo

BY Teddy Cambosa | May 8, 2025

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Programmatic Advertising: Shaping the Future of Marketing in APAC

In this episode of What’s NEXT in Marketing: Interviews 2025, we talked to Quantcast’s Joyce Seah–head of client success for APAC–on the latest tech, trends, and best practices in programmatic advertising. Watch the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!

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What’s NEXT in APAC Advertising Trends?

Join us in this episode of What’s NEXT in Marketing: Interviews 2025 as we dive into the evolving landscape of programmatic advertising and the role of AI in driving marketing innovation. The digital advertising space is rapidly transforming, with AI revolutionising decision-making, targeting, and campaign performance.

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What’s NEXT in Marketing: Customer Engagement in 2025

Watch our webinar on the latest customer engagement trends for 2025 and uncover how brands are redefining their strategies to drive loyalty and growth.

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MARKETECH Expert Up Close | Asnawi Jufrie, VP & General Manager SEA of SleekFlow

In this episode of MARKETECH Expert Up Close, Asnawi Jufrie (VP & General Manager for SEA at SleekFlow) talks with MARKETECH APAC’s Founder & CEO, Joven Barceñas about how AI is becoming a marketing game-changer.

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