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Category: APAC

Jason-Monteiro-HBO-Max-Managing-Director
Jason Monteiro named GM of HBO Max in SEA, HK, and Taiwan
Posted on January 11, 2022
by Teddy Cambosa
Before joining HBO Max, Jason Monteiro has an extensive leadership experience from various OTT streaming platforms.
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Wootag-AI-Capability-Funding
Wootag secures fresh funding to boost AI capabilities for in-video interactivity
Posted on January 11, 2022
by Teddy Cambosa
The latest funding by Wootag will also take aim at expanding its services for clients across Asia Pacific.
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Cartoon-Network-Redraw-Your-World
Cartoon Network’s new brand experience invites kids to redraw their world
Posted on January 7, 2022
by Teddy Cambosa
The new 'Redraw Your World' brand experience from Cartoon Network will feature new premieres and design of the programming.
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MARKETECH APAC prepares marketing industry for 2022 with What’s NEXT series
MARKETECH APAC prepares marketing industry for 2022 with What’s NEXT series
Posted on January 6, 2022
by MARKETECH APAC
To run until February, MARKETECH APAC releases a collection of though leadership pieces penned by marketing leaders to prepare the industry this 2022.
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foodpanda celebrates decade anniversary with new brand mascot
foodpanda celebrates 10th anniversary with new brand mascot
Posted on January 3, 2022
by Carlo Sarabia
foodpanda celebrates its 10th anniversary with the unveiling of its adorable new brand ambassador — Pau-pau.
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MARKETECH APAC’s Top 5 Stories for December: APAC content marketing agency bags top spot
MARKETECH APAC’s Top 5 Stories for December: APAC content marketing agency bags top spot
Posted on December 31, 2021
by MARKETECH APAC
An amazing mix of top stories to close our 2021 with a bang. Take a look.
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What’s NEXT: Moving beyond static ads by leveraging programmatic creative management platforms
What’s NEXT: Moving beyond static ads by leveraging programmatic creative management platforms
Posted on December 22, 2021
by MARKETECH APAC
One of the hindrances in delivering excellent digital creatives is the lack of collaboration between creatives and media – stemming from not having creative technology in place.
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Premier-League-Boot-Out-Piracy-Campaign
Premier League rolls out Asia campaign to discourage piracy of football matches
Posted on December 22, 2021
by Teddy Cambosa
Said campaign by Premier League invites football fans to discourage the support of piracy of their football matches online.
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Optimizely unveils integrated B2B commerce and content cloud solution
Optimizely unveils integrated B2B commerce and content cloud solution
Posted on December 22, 2021
by MARKETECH APAC
The integration aims to help brands to reach audiences with more sophisticated content strategies and to work more effectively across large teams of marketers.
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What’s NEXT: Predictions for customer experience in 2022
What’s NEXT: Predictions for customer experience in 2022
Posted on December 21, 2021
by MARKETECH APAC
As we approach 2022, brush up on the trends that are sighted to be the big in CX as hybrid starts to become the preferred experience.
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