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Category: APAC

Porsche-Campaign-Asia-Pacific-20-Years
Porsche’s anniv ad celebrates those who dare to chase their dreams
Posted on December 21, 2021
by Teddy Cambosa
The new ad from Porsche is in celebration of the car brand's 20 year of existence in the Asia-Pacific market.
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What’s NEXT: Creating a business case for ad fraud detection
What’s NEXT: Creating a business case for ad fraud detection
Posted on December 17, 2021
by MARKETECH APAC
Ad fraudsters have no place to be in our 2022 marketing plans. As fraudsters grow more sophisticated, so should our protection strategies.
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What’s NEXT: The top personalization strategy for the increasingly nuanced consumer
What’s NEXT: The top personalization strategy for the increasingly nuanced consumer
Posted on December 16, 2021
by MARKETECH APAC
During MARKETECH APAC's panel discussion on the future of digital marketing, marketing leaders from the airline, imaging, and F&B industry unanimously agree on the top strategy brands must adopt in personalization to stay above the fast changes this pandemic.
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ServiceNow, Qualtrics unveil integrated capabilities for personalized service experiences
ServiceNow, Qualtrics unveil integrated capabilities for personalized service experiences
Posted on December 16, 2021
by MARKETECH APAC
Organizations can now access additional customer experience data from Qualtrics on the Now Platform.
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Sitecore Joey Lim
Sitecore appoints Joey Lim as new president for APAC
Posted on December 16, 2021
by Jean Cabico
As the newly appointed president for APAC, Joey Lim will be handling Sitecore's overall operations in the region.
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Wunderman-Thompson-Senior-Leadership-Promotions
Wunderman Thompson unveils new senior leadership elevations for APAC, AU
Posted on December 16, 2021
by Teddy Cambosa
The promotions made by Wunderman Thompson are part of strengthening their agency offering in Asia Pacific, including Australia.
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DEPT-Asia-Pacific-Agency-Expansion
Digital agency Dept expands to APAC
Posted on December 14, 2021
by Teddy Cambosa
Singapore – Dept, a Netherlands-based digital agency has announced that it will be expanding to the Asia-Pacific region, marking it with the appointment of former Havas Group CEO Vishnu Mohan to assume the agency’s partner and chief growth officer role. Dept, founded in 2015, is majority owned by Carlyle,...
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What’s NEXT: How mobile is redefining shopping experiences
What’s NEXT: How mobile is redefining shopping experiences
Posted on December 14, 2021
by MARKETECH APAC
We're at a great period of mass consumption where fulfilling purchases is now literally done at one's fingertips.
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CSM x Greenroom Digital 1
Global sports marketing firm CSM acquires digital agency Greenroom Digital
Posted on December 10, 2021
by Jean Cabico
The acquisition includes all Greenroom Digital operating markets, excluding business operations in Australia and New Zealand.
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What’s NEXT: What the future looks for marketers beyond the cookie
What’s NEXT: What the future looks for marketers beyond the cookie
Posted on December 10, 2021
by MARKETECH APAC
It's intimidating and uncertain, and we need all the gear we can have to navigate a cookie-less digital environment. Become a little more prepared with this latest read from our What's NEXT series.
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