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Category: APAC

Channel-Factory-Kevin-Wong-VP-APAC
Channel Factory launches in AU, appoints Kevin Wong as VP for APAC
Posted on December 9, 2021
by Teddy Cambosa
Kevin Wong was previously with TikTok before he was tapped by Channel Factory for their new Australian operations.
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Unlocking the power of video for unforgettable shopping moments
Unlocking the power of video for unforgettable shopping moments
Posted on December 9, 2021
by MARKETECH APAC
With the remote setup of consumers, video proves to be the easiest way to rouse interest and engagement. But do brands know how to unlock its full power?
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mParticle APAC Expansion
US-based customer data platform mParticle announces APAC expansion
Posted on December 9, 2021
by Jean Cabico
mParticle will be offering businesses across APAC with enhanced data quality, regulatory compliance, and customer experiences.
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What’s NEXT: Why marketers need DXP more than ever in 2022
What’s NEXT: Why marketers need DXP more than ever in 2022
Posted on December 9, 2021
by MARKETECH APAC
The present time has pressed for the crucial importance of digitization, but where do you actually start? The latest on our What's NEXT series - we talk about why marketers should consider adopting a DXP, moreover, a composable DXP.
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The-Hoffman-Agency-PR+-Media-Consulting
The Hoffman Agency launches consulting arm PR+ to improve B2B media exchange
Posted on December 7, 2021
by Teddy Cambosa
PR+ by The Hoffman Agency aims to aid B2B tech companies in APAC in their media/communications strategy.
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xandr
Adtech platform Xandr launches new feature to standardize video content
Posted on December 7, 2021
by Jean Cabico
The new feature seeks to help publishers improve the monetization of their premium video supply via standardized content descriptors.
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What’s NEXT: Guide to help you master the art of content marketing in 2022
What’s NEXT: Guide to help you master the art of content marketing in 2022
Posted on December 7, 2021
by MARKETECH APAC
With the changes the pandemic brought to the consumer, the type of content the consumer now craves has undoubtedly evolved. Learn how you can deliver a successful content marketing moving forward.
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Victoria Fernandez Virtue
VICE’s Virtue names Victoria Fernandez as new business director for APAC
Posted on December 7, 2021
by Jean Cabico
Victoria Fernandez will be leading Virtue's key APAC clients and driving new business, as well as mentoring the company's young talents.
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Superunion launches new brand identity for World Table Tennis
Superunion launches new brand identity for World Table Tennis
Posted on December 3, 2021
by MARKETECH APAC
The new branding aims to change the way people look at the sport.
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Carbon takes on Standard Chartered’s brand colors in new ad for net zero commitment
Carbon takes on Standard Chartered’s brand colors in new ad for net zero commitment
Posted on December 2, 2021
by MARKETECH APAC
In the aim to move beyond mainstream sustainability comms, the bank's new ad centers stunning imagery of carbon to reiterate its commitment to net zero.
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