OpenX promotes Tyler Romasco to SVP of global publisher development 

California – OpenX, an omnichannel supply-side platform, has promoted Tyler Romasco to senior vice president of global publisher development as part of the company’s strategy to strengthen global publisher relationships.

With experience in scaling publisher partnerships, Romasco will focus on driving OpenX’s publisher growth across North America, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific in his new role. He will be working with publishers for business development, operations, and account management for revenue growth.

Romasco formerly held the position of vice president of US publisher development before the appointment. Having joined the company in 2019, he first served as senior director of business development, contributing to OpenX’s expansion of offerings in web, app, and CTV.

Before joining Open X, Romasco served as head of strategic partnerships at Sizmek, managing sales and business strategy teams. He also held leadership roles at Rocket Fuel and Pandora.

As he joins the executive team, Romasco will report to John Gentry, chief executive officer of OpenX.

“Publishers are at the core of everything that we do. As our industry experiences significant changes on the identity, CTV, AI, and consumer privacy fronts, I’m looking forward to ensuring OpenX is a trusted advisor when it comes to monetization, data, identity, and privacy-first solutions that drive business outcomes,” Romasco said.

“I’m so proud of OpenX’s incredibly smart and talented teams across the globe who are working relentlessly to solve the most pressing customer challenges and deliver superior results for our partners, including in biddable CTV, where TV by OpenX has increased publishers’ monetized impressions by 22%,” he added.

“Not only is Tyler known for being innovative and solution-oriented, but he has also been instrumental in our CTV expansion, pushing the industry to better leverage biddable CTV solutions and generating considerable incremental revenue for streaming platforms and broadcasters as a result. Tyler’s strength as a people leader, the relationships and respect he’s built in the industry, and his role as a key partner to our buyer development organization will be invaluable as OpenX continues to expand its global publisher footprint,” Gentry commented.