Tag: OpenX
According to OpenX, the leadership changes reflect its continued investment in simplifying advertising by introducing greater intelligence on the supply side.
New York, United States — OpenX Technologies has introduced OpenXBuild, a new software suite aimed at giving advertisers greater real-time control over how programmatic media performs. As brands and agencies push to cut waste, it reduces latency and brings decision-making closer to supply. Set against...
Singapore — Coca-Cola has launched its largest cross-regional Coke Studio release to date, uniting artists from the Philippines, Australia, and New Zealand for a collaborative single titled ‘Oxygen Around U’. Executed by OpenX and the Universal Music Group for Brands’ BRING agency, the project brings...
OpenX, an omnichannel supply-side platform, has promoted Tyler Romasco to senior vice president of global publisher development as part of the company’s strategy to strengthen global publisher relationships.
OpenX Technologies, Inc. has appointed Emma Gronow as its new buyer development director for the ANZ, bringing her extensive experience in digital, mobile, and TV to strengthen OpenX’s programmatic and data-driven solutions across the region.
As the leader of the region’s buyer development team, Gill is tasked to oversee campaign performance and empower other agencies and brands.
In parallel, OpenX is enhancing TV by OpenX in the US to deliver future-proofed and differentiated data-driven curation to high-quality biddable CTV.
In his new position, Greenway will be in charge of growing OpenX's footprint in the area. Using his CTV experience in the position, he will also concentrate on enhancing OpenX's CTV footprint in the market. Greenway will also be a part of OpenX's CTV steering group.
ConteX offers buyers contract-free contextual targeting capabilities, enabling advertisers to leverage premium data partners and easily deploy the solutions that work best for their region without going partner-by-partner to strike deals.
In her new role, Caroline Slocombe will oversee the relationship of The Coca Cola Company and its portfolio of iconic brands across all WPP’s agencies in Greater China.
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