Philippines – Omnicon Media Group (OMG) Philippines has announced new appointments to boost its leadership team. The media company has named Warren Armada as investment head and Maita Consulta as head of data and analytics.
The appointments, effective immediately, are part of OMG Philippines’ strategy to strengthen its investment and analytics capabilities.
Armada returns to the company to spearhead strategic planning, execution, and media campaigns performance. He is responsible for enhancing OMG Philippines’ digital services and optimising media investments.
He brings his expertise across digital and media strategy, business development, event activations, and marketing.
Meanwhile, Consulta is set to lead the company’s data and analytics team, leveraging data-driven insights for marketing efforts. She will also serve as an advisor to enhance clients’ strategies through research and innovation.
Consulta brings over three decades of experience in communications strategy, able to turn complex data into actionable insights.
Mary Buenaventura, president and CEO at OMG Philippines, said, “Warren and Maita are both trusted leaders in the industry, and I’m genuinely excited to have them join our leadership team. Warren’s deep understanding of our culture and Maita’s sharp strategic lens will no doubt strengthen how we deliver value to our clients. More than anything, I look forward to their impact—not just in the work we do, but in how they’ll help grow and inspire our teams. Their experience is a great addition to OMG’s Agency as a Platform proposition, which we will continue optimising to deliver transformative growth for our clients and our business.”
“Going back to OMG is like going back home. Working with the ever-evolving media as a touchpoint and understanding how it is consumed is like going into the familiar yet unknown—that is what excites me the most. With my new role as Investment Head, I hope to impart my previous experiences from different facets of marketing as we deliver efficiency, effectiveness, and sufficiency to our clients. A partner with one goal in mind, I aim to deliver what is best for our clients and my home agency, OMG,” Armada commented.
Consulta said, “I am thrilled to start a new chapter in my professional story as Head of Data and Analytics at OMG Philippines. What infinitely excites me is stewardship of a craft that plays a significant role in ushering marketing communications to new heights in both planning and accountability. On top of that, I am honoured to be leading a team of progressive talents who are passionate about figuring out innovations in this area, ultimately to help OMG drive our clients’ success.”
