OM Vietnam appointed media agency of record for Nord Anglia Education in Asia

Vietnam – Omnicom Media (OM) has been named media agency of record for Nord Anglia Education in Asia, supporting the education group’s shift to a centralised marketing model and unified regional media strategy.

The appointment follows a competitive pitch process. Led out of Vietnam, the remit covers integrated media strategy, planning, and buying for 19 Nord Anglia schools across markets including Thailand, India, Singapore, Indonesia, Malaysia, and Uzbekistan.

Nord Anglia Education currently operates 89 international schools across 37 countries, serving more than 100,000 students worldwide.

The move reflects Nord Anglia’s transition from individual school-led media activities to a centralised regional hub in Vietnam, aimed at improving coordination and efficiency across markets.

Arjun Green, regional head of digital Southeast Asia & India at Nord Anglia Education, said, “This is an exciting new chapter for both Nord Anglia and OM Vietnam. Moving to a centralised regional model will enable greater strategic alignment and efficiency in our media investments. OM Vietnam demonstrated the passion, flexibility, and capabilities needed to manage multi-market campaigns and drive qualified leads for our schools.” 

The account also marks OM Vietnam’s first major engagement in the international education sector, expanding its work across the Asia Pacific alongside existing clients such as Apple, Beiersdorf, Kimberly-Clark, and Mercedes-Benz.

Commenting on the appointment, Julien Courant, chief operating officer at OM Vietnam, said, “We are proud to partner with Nord Anglia, a global reference in premium education. With schools across Asia and a strong ambition for growth, this collaboration allows us to combine local market expertise with regional connected capabilities to deliver impactful, performance-driven media strategies that are designed to drive transformative growth for our clients.”