Singapore – Mandai Wildlife Group has appointed Omnicom Media Group’s PHD as its global media agency of record, tasking the network with overseeing integrated strategy and buying across seven international markets.
Effective January 2026, the agency manages strategy, planning, and performance optimisation across all paid media channels. The account covers operations in Singapore, Australia, India, Indonesia, the Philippines, Japan, and South Korea.
The remit is being led strategically out of Singapore. The selection followed an evaluation of PHD’s data and effectiveness frameworks, as well as its ability to balance global best practices with local execution within the visitor ecosystem.
Commenting on the appointment, Sumiati Hashim, managing director at PHD Singapore, said, “We are honoured to welcome Mandai to our portfolio of leading glocal brands. This appointment reflects Mandai’s confidence in our data-driven approach, powered by our AI-driven marketing intelligence platform, Omni, and our ability to deliver innovative, effective media solutions. We look forward to leveraging Omni’s advanced capabilities to deliver a connected ecosystem that addresses the client’s business challenges, helping them outthink, outpace, and outgrow the competition.”
Belina Lee, deputy chief executive officer at Mandai Wildlife Group, added, “We’re excited to partner with PHD, whose strategic expertise, global cultural insight, and media know-how support our mission to reach and engage audiences in key markets effectively. Together, we look forward to amplifying awareness for wildlife conservation and driving meaningful impact for people and the planet.”
