Tag: Asia
Vietnam – Omnicom Media (OM) has been named media agency of record for Nord Anglia Education in Asia, supporting the education group’s shift to a centralised marketing model and unified regional media strategy. The appointment follows a competitive pitch process. Led out of Vietnam, the remit covers...
Japan – Kao’s feminine care brand Laurier will roll out a new brand communication campaign across nine Asian markets, aiming to unify its message on menstrual support. Set to launch on International Women’s Day, March 8, the campaign carries the key message “Comfort, Made Together” and seeks to foster...
Singapore – COMPANION Communications, a PR and communications agency, has been appointed as the regional public relations partner for Raffles Hotels & Resorts across Asia. Founded in Singapore in 1887, Raffles Hotels, Resorts and Residences is part of Accor, a global hospitality group with more than...
Philippines – After debuting in India and Indonesia, OpenAI has expanded its cost-friendly subscription plan, ‘ChatGPT Go’, to 16 countries across Asia, aiming to make access to its GPT-5 model more affordable and widely available. The rollout brings ChatGPT Go to users in India, Indonesia, Malaysia,...
Hong Kong – Watsons, the flagship health and beauty brand of AS Watson Group, has introduced ‘The Watsons Family,’ a new set of characters designed to make shopping more engaging and to build stronger customer loyalty across Asia. Featuring 16 unique personalities, the campaign brings health, wellness,...
In this role, Chaudhry will lead efforts to deepen the strategic offering across brand design, content, and communications, driving growth for the group’s rapidly expanding client base in Asia.
Heckler Singapore has embarked on its first venture into long-form storytelling with the release of ‘Momentum,’ a six-part documentary series commissioned by Bloomberg as part of its Bloomberg Originals lineup.
‘Rethink Healthy’ advocates for a more inclusive, pertinent, and doable approach to wellbeing that is more sustainable and inclusive for people in Asia. This campaign is part of the AIA One Billion initiative of AIA Group Limited, which aims to empower one billion people to live better, longer lives...
Following a competitive pitch, VP Bank will now consolidate its PR and social media scope across Singapore and Hong Kong with W Communications, ensuring a refined approach to building and reinforcing the brand's story and positioning.
The campaign promotes sustainable travel behaviour by highlighting special deals from Alipay+ and its partners. These benefits include free international mobile data packages, in-app savings available across Alipay+'s vast merchant network, and the opportunity to receive 100% rebates at participating...
