India – dentsu X India has been appointed to handle the integrated media mandate for Okaya Power Private Limited, a power solutions company based in India. The mandate was awarded following a multi-agency pitch and will be managed from dentsu X’s Gurugram office.
Under the scope of the mandate, dentsu X will oversee media planning, strategy, and investment management across platforms. The agency is expected to apply a data-driven approach to develop media strategies aimed at expanding Okaya’s market presence.
The partnership is intended to support Okaya’s broader objectives around performance and sustainability. dentsu X’s capabilities across media, technology, data, and content are expected to contribute to the brand’s efforts to grow its visibility in the Indian power solutions sector.
Commenting on the partnership, Sujata Dwibedy, CEO, dentsu X India, said, “We are thrilled to partner with Okaya Power at this exciting stage of their growth journey. At dentsu X, we believe in building experiences beyond media, and this mandate is a testament to our ability to integrate data, technology, and creativity to deliver real business outcomes. We look forward to creating meaningful impact and taking the Okaya brand to even greater heights.”
Arush Gupta, CEO of Okaya Power, added, “As we evolve into a more consumer-connected and future-focused brand, our collaboration with dentsu X empowers us to unlock deeper insights, smarter media strategies, and sharper storytelling. This partnership will help amplify Okaya’s voice across platforms, strengthen our emotional connect with consumers, and accelerate our journey toward becoming a truly loved and trusted power solutions brand.”
