Singapore – Southeast Asia fans of global sports apparel brand Nike has now more ways to avail of its products with its new flagship store in eCommerce platform Lazada.
With the new store in LazMall, Lazada’s in-app ‘mall,’ Nike is able to directly retail to consumers across five countries – Indonesia, Malaysia, the Philippines, Singapore, and Thailand.
According to Ken Yamada, GM of Nike direct digital commerce in Southeast Asia and India, the flagship store will be complimenting Nike.com and its existing strategic partnerships to enrich its offerings and choices for consumers within the Nike digital ecosystem.
“This venture enables us to consistently offer product accessibility, enjoyable shopping experiences, and a wide variety of innovation and design to our regional consumers in line with our digital growth,” said Yamada.
The initial phase will give consumers access to a wide variety of Nike products online – from footwear to apparel and equipment for men, women, and kids. The assortment will continue to evolve to cater to the unique tastes and needs of consumers in each market.
“Lazada is proud to serve as Nike’s online retail partner for Southeast Asia. Consumers across Southeast Asia will be delighted to have first-hand access to a wide assortment of Nike’s world-renowned designs, especially in the upcoming 11.11 shopping festival,” said Jessica Liu, co-president and regional head of commercial at Lazada Group.
The new collaboration between Nike and Lazada has kicked off in the Philippines, Indonesia, Malaysia, and Singapore, and will be made available in Thailand soon.