Manila, Philippines — Earlier this month, Lazada Philippines, launched its newest service Lazada Sponsored Solutions which enables brands and sellers to increase customer engagement and visibility on the platform. Leveraging Lazada’s technology capabilities, these solutions were crafted to help sellers market their products efficiently with their relevant audience, optimizing return on investment.
The services offered under Lazada Sponsored Solutions include:
- Sponsored Search – About 30 million searches are made by shoppers on Lazada every day and about 50% of sales start from the search bar. Sponsored Search gives brands & sellers the opportunity to boost their product’s visibility and reach customers in the search results page.
- Sponsored Affiliate –allows brands & sellers to tap Lazada’s pool of over 3,000 affiliates and their vast networks. The cost per sale model guarantees that brands only pay when a sale is made, making it an efficient marketing investment.
- Sponsored Display – offers increased visibility on Lazada’s online assets, including homepage banners, app pushes, electronic direct mail, and more.
“At Lazada, our goal is to find effective solutions to help our brands and sellers boost their marketing strategy through our platform and our technology. In this first half of the year, we onboarded almost two times more brands and sellers compared to 2019, hence it is imperative we continue to improve and add new solutions to the roster that allows existing and new partners to grow their businesses on Lazada,” said Neil Trinidad, Lazada Philippines Chief Marketing Officer.
Utilizing the service during the recent 6.6 Bounce Back Sale was brand partner Coocaa that saw six-times more store traffic which resulted in an increase of 300-times more sales. The brand also emerged as a top performer in the electronics category during the 6.6 campaign.
“Lazada’s Sponsored Search gave us better traffic and boosted our overall campaign results. With the results of the recent 6.6 Bounce Back campaign, we are keen to sustain such a cost-effective onsite solution,” said Cayla Li, Coocaa Philippines Business Manager.
TinyBuds Business Unit Head for Baby Care, Lorina Tan agreed, “Utilizing Sponsored Search was a gamechanger for us as we launched our new products during the campaign. We achieved one of our highest return of investment with about 85% increase in sales.”
L’Oreal, one of the platform’s biggest brand partners, managed to leverage a record GMV sell-out for all of their brands within just a month using Lazada Sponsored Solutions.
“We saw a significant increase in visitors & page views with Sponsored Display, maximized the targeting capabilities of the CRM tool, and gained significant exposure for our newly-launched product on Sponsored Affiliate and Sponsored Search. The tools are straightforward and easy to use, and the Lazada Marketing Solutions team is always ready to help provide insights & recommendations to further optimize performance!,” said, Steve Ladan, L’Oreal CPD Group Platform Manager.
Apart from brands, Lazada’s partnership with media agency GroupM has also proven to become a cost-effective marketing solution for their roster of clients. “Sponsored Solutions is an essential component of the eCommerce ecosystem when it comes to driving stronger return on investment. With these tools, it enables us to take advantage of the massive organic traffic on Lazada to gain more visibility and grow our clients’ sales,” said Laurent Goirand, GroupM Head of Digital.
Trinidad added, “We are happy to hear great feedback on Lazada Sponsored Solutions even though it is a new tool. Lazada is constantly innovating and creating effective tools to aid our partner merchants as more SMEs diversify their retail strategy with online selling.”