PlatformsFeaturedSoutheast Asia

Lazada’s LazMall refreshes brand look, unveils four new features to platform

MARKETECH APAC - September 2, 2020

Singapore – Ahead of its 9.9 shopping festival and in conjunction with LazMall’s second anniversary celebration, Lazada has unveiled a refreshed look for its brand and has introduced as well four new features to its platform. 

LazMall’s signature hues of red and black have been accentuated for the revamped look. In addition to fresh visuals, the company said that it will be offering brands increased visibility and traffic as well as improved quality of consumer leads. 

LazMall is the in-app virtual mall of eCommerce platform Lazada which was launched in 2018.  

Today, the company adds four new features: Beat the Price, Brands for You, a brand directory, and a new follow button. 

With Beat the Price, deal-seekers can discover market-beating prices on a daily assortment of top-selling products. Brands for You, on the other hand, is the platform’s customization of recommended brands based off user interest and recent interactions with the LazMall channel.

Meanwhile, Lazmall will now offer a comprehensive directory of all brands. The channel also now comes with a ‘follow’ button, where users can follow their favorite brands and sellers to get access to the latest updates on deals and offers.

“LazMall plays a key role in Lazada’s overall business strategy as local and international brands look to advance their presence and growth through an omnichannel approach in Southeast Asia. By strengthening the consumer online commerce journey, we provide brands with more avenues to diversify and increase their consumer touchpoints,” said Jessica Liu, co-president, and regional head of commercial at Lazada Group.