Australia – Lemma has announced the appointment of Nicholas Robson as its director of sales for Australia. Based in Sydney, he will be responsible for expanding Lemma’s presence in Australia through strong partnerships with media agencies, publishers and brands.

Robson joins Lemma with several years of sales experience with global martech players operating in Australia. He was most recently with InMobi where he was head of agency and strategic clients and has previously worked with Unruly as the executive group sales director. 

Leveraging his industry experience, his key mandate at Lemma will be to generate high-value demand for Lemma’s unparalleled omnichannel supply of digital out-of-home (DOOH), connected TV (CTV), and over-the-top (OTT) supply side solutions.

Speaking on his new role, Robson said, “As a forward-looking company specializing in emerging media formats Lemma has a powerful proposition for advertisers in Australia. I am looking forward to working with the local and regional teams to push forward this proposition.”

Meanwhile, Gulab Patil, founder & CEO of Lemma, commented, “Nicholas’ appointment reinforces Lemma’s unwavering commitment to the Australian market. His strategic vision and commitment to excellence makes him the right person to drive Lemma’s growth and establish us as the go-to partner for media agencies and brands in Australia. We couldn’t be more excited to have him on board.”

Australia – InMobi, the global mobile marketing and advertising platform provider, has announced two key senior appointments to ramp up its market presence in Australia and New Zealand.

The two senior appointments are Nicholas Robson, who was promoted to the newly created role of head of agency and strategic clients, and Aimee Jenkins, who was appointed as the new sales manager. Robson was InMobi’s former head of sales for NSW and QLD. Meanwhile, Jenkins has previously worked as the NSW sales manager for mobile-only ad tech company Kargo, and was a business development manager for women’s media group Mamamia. 

Both new appointments come as InMobi doubles down on its programmatic business in ANZ via the InMobi Exchange, which is a real-time marketplace for buying and selling online media advertising inventory from multiple ad networks, exchanges, and other supply-side partners, platforms, or publishers.

Richard O’Sullivan, the vice president and general manager of InMobi, who rejoined the company in 2019 to drive InMobi’s digital transformation and growth in ANZ, believes that the appointments of Jenkins and Robson will further strengthen InMobi’s strategic sales capabilities and will ensure that they are well-positioned to capitalize on the upswing in demand for InMobi’s mobile marketing platforms and solutions, especially InMobi Exchange. 

“In the last twelve months, the InMobi Exchange business in ANZ has grown by over 350%, from a strong base, as the impact of the pandemic has accelerated mobile-led digital transformation for brands and driven significant adoption of new products such as header bidding in parallel,” said O’Sullivan.