Tag: Integrated marketing

New Zealand – Insurance company AIA New Zealand has appointed Bastion Shine as its agency for integrated marketing and communications. 

AIA NZ Chief Customer Officer Angela Busby said they have been impressed by the strategic thinking and market understanding that the Bastion Shine team brings to the table. 

“It is clear that they are as committed as we are in achieving AIA’s purpose of helping New Zealanders live Healthier, Longer, Better Lives,” she said.

As part of the remit, Bastion Shine will be helping AIA maintain a market-leading brand to match the latter’s industry position as New Zealand’s leading life insurer. “We look forward to working with them on new brand and marketing campaigns for 2023 and beyond,” Busby added.

On partnering with AIA NZ, Bastion Shine’s Managing Director Toby Sellers commented, “AIA is a purpose-led business and having the opportunity to partner with an organisation that positively impacts the health and wellbeing of New Zealand was a huge motivator for us.”

To bolster its marketing efforts, the AIA Group has been releasing campaigns in different markets, including the Merdeka campaign for AIA Malaysia, AIA HK’s ad series, and AIA Malaysia’s Chinese New Year film.

Manila, Philippines – Integrated marketing agency MullenLowe TREYNA has announced adding new business accounts, which comes from its extensive product lineup: integrated creative solutions, strategic narrative, user research and experience, PR, and activation.

Qairos, the company under MullenLowe TREYNA’s operations –made through a joint venture with Quiddity Usability Labs –nabbed the user research, experience design, and development duties on telco DITO Telecommunity; Philip Morris’s local subsidiary PMFTC; Nextbank, a cloud-based banking SaaS provider; and RS2, a global payment platform for credit card clients and merchants.

Denise Haak, CEO of Qairos, said, “Winning our clients’ trust in a competitive environment is crucial. I’m glad even global clients like RS2 can see the value and expertise we bring to the table.”

Meanwhile, parent agency MullenLowe TREYNA won the creative relaunch duties on local financial services M. Lhuillier, and projects with brandy brand Emperador Light and e-sports company Mineski Global. After the success of COMELEC’s ‘Magparehistro Ka’ campaign, Google has also awarded business to the agency without a pitch.

Mike Trillana, chairman and CEO of MullenLowe TREYNA Group, commented, “Getting new clients on board isn’t only about the ideas, it’s about the people you get to work with. We committed to a hybrid setup early in 2022, but we also took steps to ensure that we could sustain the elements of a winning agency culture. This is proof that looking after your people brings in the business, and makes business better for our clients.”

Singapore – Apparel brand UNIQLO in Singapore has appointed dentsu’s media agency arm Carat to be its integrated marketing solutions agency partner.

As part of the mandate, Carat will be responsible for UNIQLO’s omnichannel planning and performance marketing to drive full-funnel outcomes.

Joyce Tan, UNIQLO’s marketing director for Singapore, shared that Carat Singapore presented a very balanced and holistic view that addressed their business needs for online transformation, while respecting their roots in brick-and-mortar stores.

“This approach speaks to our focus to be relevant to today’s omnichannel consumer. More importantly, the Carat team demonstrated passion and a drive for results, and the ability to see through a local lens to address the needs of our customers – values that UNIQLO holds close to heart. We look forward to working closely with them to take the UNIQLO brand to the next level in the years ahead,” said Tan.

Meanwhile, Jean Lee, dentsu’s client partner of media group for Singapore, hopes to achieve the shared vision of seamless O2O experiences for UNIQLO Singapore to become a truly omnichannel retail company.

“There is much potential for omnichannel media planning and hybrid models, and we are certain that our one dentsu service model and capabilities in O2O marketing will bring UNIQLO to the next level of digitalization,” said Lee.

Singapore – Fresh from its announcement of closure just a week ago, local creative agency Water’s Edge has decided to become W/E + Partners, a team-up of its former creative partner, Andy Lee, and its client services director, Michelle Tee. 

Water’s Edge had been in operation for 28 years and broke the sad news a week ago when founder Tan Sin Kuan decided on the closure amid what had blown many businesses this pandemic – halted projects and weakened capabilities to sustain operations. In order to preserve the relationships it had built with long-term clients and to retain its team, Tee and Lee decided to put up the new W/E + Partners. 

Local SG agency Water’s Edge is now W/E + Partners
Creative Partner Andy Lee (Left) and Client Services Director Michelle Tee (Right)

Lee and tee carry a collective experience of 30 years managing clients that had been on the books of Water’s Edge for a long time, with some for more than 10 years. Long-term clients include insurance company AIA Singapore. 

Tee and Lee said the main purpose of starting W/E + Partners is to leverage the company ethos and culture that had been a legacy of their former agency. 

“It had been a privilege to have worked at Water’s Edge for the past 20 years as it was at the agency that I had forged very good long-term relationships with clients who had also become friends over the years. I am humbled by the support from clients and colleagues that enabled me to continue this journey to create meaningful work together,” said Lee. 

Meanwhile, Tee commented, “With W/E + Partners, we are excited to continue the same legacy with a fresher perspective. We are turning the leaf to this new chapter in a bid to create even more impactful work with our clients because we acknowledge that we need to be doing things differently in this challenging economic climate, but with the same passion and commitment that we had been delivering over the years.”

Out of its former team at Water’s Edge, 10 members will join the agency such as its creative director, Julius Sim. The new W/E + Partners aims to provide a more holistic offering beyond creative marketing services. It is a fully integrated creative agency that provides branding, advertising, and digital solutions, currently serving a wide spectrum of client accounts from financial services to real estate.

The agency said that as it continues the legacy of Water’s Edge, it will draw its strength and edge from its close-knitted and familial culture, with the pioneering team boasting of an almost decade-long working relationship.

Jakarta, Indonesia – Pizza Hut in Indonesia has appointed creative agency Ogilvy in the country as its integrated above-the-line (ATL) and digital agency, which includes social, following a competitive multi-agency pitch.

The appointment will see Ogilvy drive strategic communications efforts across both the restaurant and delivery business, to position Pizza Hut as a leading restaurant chain in Indonesia.

Steven Christopher Lee, CEO of Pizza Hut Indonesia, said, “We have experienced the strength of the partnership with Ogilvy globally, and we believe Ogilvy Indonesia is a valuable local partner for Pizza Hut Indonesia which will help us achieve even greater success. Through this partnership, we hope to further our market leadership in the country.”

Meanwhile, B. Ramanathan, group CEO of Ogilvy Indonesia, commented, “We are honored to have been selected as a key growth partner by Pizza Hut Indonesia, whose food and service offering has delighted Indonesian palates and hearts for decades. We look forward to bringing the best of Ogilvy’s modern marketing solutions into supporting the next phase of growth for Pizza Hut’s restaurant and delivery business.”

The engagement which kicked off in December will see new campaign launches early 2021.

In October last year, the delivery business of Pizza Hut Indonesia has also announced its creative partners for its programmatic campaigning, GroupM’s Mediacom and Xaxis.