Philippines — Philippines-based MullenLowe TREYNA, a subsidiary of global integrated marketing communications network MullenLowe Group headquartered in the United Kingdom, has announced a series of key promotions in their business, public relations, executive, and leadership divisions.
Both Raya Beron and Stephanie Velasco are appointed as senior business managers. Meanwhile, Kathryn Nadela, with her strong experience in regionally-led brands, steps up to be the new business unit director. In recognition of key business unit growth, the agency also promotes Mel Jimenez to client services director role, now alongside Aimee Sarmiento, who continues in the same role for her own brands.
The continuing growth in the group’s PR division under MullenLowe MARC also prompts key promotions, with Aly Dizon moving up to senior account manager, and PR strategist, subsequently, with Joel Quizon elevated to business unit director.
Roman Olivarez, whose creative leadership has moved the needle for APAC-led brands such as Knorr, Surf, and Rexona, and has been recognized in local and international award shows, has been appointed to executive creative director. He will report to chief creative officer Abi Aquino, whose role expands to the group.
In addition, Raffy Bariso is also elevated to a group role, from executive director of technology and platform services to chief synergy officer. Lastly, Vanessa Julian is also elevated to overall head of HR.
On the appointments, Mike Trillana, chairman and CEO, said, “We’re one of the few agency groups in the Philippines that can legitimately deliver truly integrated solutions, powered by creativity. This recent set of promotions shows our continuing commitment to the growth of our talent and to our client’s business’.’’
