Kuala Lumpur, Malaysia – Mudah.my and CelcomDigi, with support from the telco’s media agency OMD Malaysia, have teamed up to introduce a feature integrating CelcomDigi’s Fibre and 5G Home WiFi services into Mudah’s Property website, simplifying the search for homes with reliable connectivity.
With this, users can access CelcomDigi’s Fibre and 5G Home WiFi services directly through Mudah’s Property website. This collaboration makes it easier for users to explore connectivity options that align with modern digital lifestyles. With CelcomDigi’s extensive fibre and network coverage, homeowners and renters can enjoy high-speed internet wherever they live.
Homeowners can also benefit from CelcomDigi Fibre with speeds up to 1Gbps and FREE Fibre-to-the-Room (FTTR). Additionally, AI smart home devices are available starting at just RM2/day. For renters, CelcomDigi 5G Home WiFi offers a convenient solution for fast and reliable connectivity on demand.
Teh Han Ming, head of Mudah Property, said, “We’re excited to partner with CelcomDigi to enhance the property search experience for our users. Mudah Property, with over 350,000 property listings across Malaysia, remains committedto empowering home seekers by offering a wide range of choices and unparalleled convenience. Through this collaboration, we are providing users with valuable insights about connectivity options available via CelcomDigi’s Fibre and 5G Home WiFi services, helping them make informed decisions about their future homes”.
He added, “This strategic partnership not only enhances the value we deliver to our users but also enables CelcomDigi to reach a broad and diverse audience through our trusted platform. Together, we ensure that users can discover not only their ideal home but also the best connectivity options to suit their digital lifestyles.”
Meanwhile, Aliasgar Hirani, head of digital at OMD Malaysia, commented, “OMD Malaysia led the collaboration by identifying the opportunity and building a robust partnership between our client CelcomDigi and Mudah. This market-first initiative is a good fit as it addresses consumers’ need for Internet services when renting or buying a home, thereby increasing brand consideration for CelcomDigi. It also highlights OMD’s creative media practice, which combines behavioural and cultural insights to elevate our activations and media partnerships, ensuring maximum relevance for our clients and creating more impactful connections with consumers.”
