MTR Station Car Parks names Bravo Media as exclusive advertising agent, launches first campaign with HSBC

Hong Kong – Bravo Media has announced that it has become the exclusive advertising agent for MTR Station Car Parks and has launched a new campaign in partnership with HSBC.

Starting in early September, HSBC’s branding will appear across four MTR Station Car Parks. The campaign will feature advertisements placed throughout the facilities, including entrances, parking areas, and exits.

The initiative also extends into the wider MTR network, with displays set up in the digital zone at Admiralty station on the East Rail Line, as well as on the bulkhead LED screen in the arrivals hall at Lo Wu station.

According to Bravo Media, MTR Station Car Parks provide access to targeted commuter groups. The Hong Kong and Kowloon Station Car Parks are positioned near in-town check-in counters and shopping malls, reaching frequent flyers and shoppers. The Ocean Park Station Car Park is aimed at visitors to the theme park and commuters from the Southern District. Meanwhile, the West Kowloon Station Car Park caters to travelers using the High-Speed Rail link between Hong Kong and mainland China.

“Car owners will engage with customized advertisements at every touchpoint—while entering the car parks, navigating to their spots, and walking to exits,” the company said.

Bravo Media described the four car park locations as strategically chosen to reach premium audiences, including cross-border travelers, daily commuters, and leisure visitors.