Tag: Outdoor advertising
According to the airport operator, the project forms part of a broader infrastructure development aimed at supporting the rapidly expanding Western Sydney region, which is already considered Australia’s third-largest economy.
In our latest What’s NEXT in Marketing interview, we sat down with Srikanth Ramachandran, founder and group CEO at Moving Walls as he discussed the future of OOH advertising, and what trends should marketers consider when implementing their OOH strategies.
Big Tree, an out-of-home (OOH) advertising solutions provider and a subsidiary of Media Prima Berhad, said the initiative continues its focus on community engagement through Digital Out-of-Home (DOOH) platforms.
The campaign was done alongside Accenture Song and The Clan, who worked within a short period of time to execute said campaign.
Subway Malaysia has rolled out a larger-than-life experience at Bukit Bintang to mark the debut of The Ultimate Footlong Meal, its latest limited-time offering that the brand describes as “Too Big To Contain.”
The 12-week campaign sits within Maybank’s ‘Served Your Way’ brand platform and will see buses operating across the island, including the heartlands, key commercial districts and the Causeway.
The new digital out-of-home (DOOH) format features a 6.9-metre-wide by 0.58-metre-tall screen (12:1 ratio), making it the largest moving digital advertising display in Singapore.
The initiative also extends into the wider MTR network, with displays set up in the digital zone at Admiralty station on the East Rail Line, as well as on the bulkhead LED screen in the arrivals hall at Lo Wu station.
Likewise, marketing ROI isn’t the product of one click. It’s collaborative. It’s cumulative. And it deserves to be measured that way.
In collaboration with DDB Group Hong Kong, Lee Kum Kee’s global campaign seeks to strengthen its connection with an expanding international customer base while attracting new audiences worldwide.
