Sydney, Australia — Mortar Group has appointed Paul Sigaloff as global chief customer officer, a new role created to drive the company’s international growth and customer-first mission.
Mortar is an independent, privacy-safe measurement platform combining Marketing Mix Modelling, incremental testing and digital tracking.
Sigaloff was previously chief revenue and growth officer at oOh!media, where he led a digital-first transformation, and vice president and head of APAC at Yahoo!, overseeing markets across Australia, New Zealand and Southeast Asia.
At Mortar, he will lead global customer strategy, ensuring brands gain maximum value from the Mortar DS, Helix and MMM suite, while embedding a culture of customer excellence.
James Zipeure, CEO at Mortar Group said, “Paul has a proven record of transformation and customer growth. His leadership will ensure Mortar delivers technology with extraordinary outcomes.”
Meanwhile, Sigaloff commented, “I’m excited to join Mortar at this pivotal stage. AI and emerging tech are reshaping marketing, and Mortar is uniquely placed to help brands reimagine growth worldwide.”
Sigaloff begins the role this week.
