Tag: Mintegral

Singapore –  Southeast Asia has solidified its position as the second-largest market for ad media buying in the mobile gaming industry, trailing only the United States (excluding China), according to a report by Mintegral.

According to the report, Southeast Asia shows significant growth, capturing a 55% share of global in-promotion mobile games and recording an 11% year-on-year increase in ad creative volumes, exceeding the USA. Additionally, the region ranks first in ad views, excluding China.

Moreover, Mintegral’s report revealed that the region is poised for substantial revenue growth by 2027, driven by a significant shift towards video advertising to enhance user engagement.

The report identifies Indonesia, Thailand, and Vietnam as the leading markets in Southeast Asia in terms of size and revenue, with Indonesia emerging as the largest single market. Thailand and the Philippines are highlighted as the most lucrative markets. 

Action and puzzle games have rebounded strongly in Southeast Asia, dominating both game promotions and ad creatives. Playable ads also continue to gain traction, particularly in Indonesia, Vietnam, and Thailand, where they are essential for user acquisition and engagement. This trend underscores the region’s robust demand for mobile gaming and its growing advertising ecosystem.

Erick Fang, CEO of Mintegral, said, “Southeast Asia’s position as a leading market for media buying highlights the region’s critical role in the global mobile gaming ecosystem. Our report provides valuable insights for marketers and game developers aiming to capitalise on this vibrant market. By understanding regional trends and adopting effective advertising strategies, businesses can unlock new growth opportunities and build awareness around their games.”

Singapore – Mintegral, a programmatic ad platform, has announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of interstitial, rewarded, and banner ads. Mintegral’s bidding solution simplifies in-app advertising, connecting premium demand to app businesses looking to scale their revenue worldwide. 

With the support of both in-app bidding and waterfall, developers are able to adopt a flexible bidding strategy to make the most of their inventory and maximise their ad revenue. Integrating with Mintegral’s SDK via Google AdMob, publishers can gain access to Mintegral’s premium global ad demand. Mintegral’s SDK is currently integrated with over 10,000 top publishers, including Voodoo, Azur Games, CrazyLabs, SayGames, Outfit7, PeopleFun, Easybrain, and more. 

Mintegral’s partnered advertisers will also benefit from more high-quality traffic across various verticals, including utility apps, e-commerce, mid-core and hardcore games, hyper-casual and casual games, and more – scaling their UA campaigns to the next level. Powered by leading AI technology such as Dynamic Creative Optimization, Mintegral is dedicated to acquiring the right users by delivering tailored creatives based on their interests and needs, improving UA effectiveness with ease.

“Google AdMob is a powerful tool for app developers’ monetization. Mintegral is excited to participate as a bidding and waterfall SDK network partner within AdMob to help deliver the most competitive demand to global developers,” said Jeff Sue, GM of the Americas at Mintegral.

Along with Google AdMob, Mintegral has integrated with mediation partners, including AppLovin MAX, Unity LevelPlay, DT FairBid, TopOn, and Yandex. Mintegral’s UA and monetization capabilities have been recognized across the industry, with mobile measurement platform, AppsFlyer, recently noting its increased market share and naming it a Top 3 ad network globally. 

Besides Google AdMob, Mintegral will soon join Google Ad Manager as a bidding and waterfall SDK network, empowering a wider range of developers to boost their ad revenue.