Singapore – Veeam Software, a US-based information technology company backed by Insight Partners, has appointed Milk & Honey PR in Singapore as its hub agency partner of record for Asia Pacific & Japan (APJ) following a competitive pitch.
Veeam provides data resilience solutions designed to protect customers’ information from cyberattacks, natural disasters, and outages, ensuring business continuity across industries.
The appointment marks a move to strengthen Veeam’s presence and communications strategy in the APJ region. Under the partnership, Milk & Honey PR will oversee hub-level PR initiatives, including market-relevant storytelling, earned media engagement, executive profiling, and content development. The agency will collaborate closely with Veeam’s global, regional, and in-market teams.
Meilin Wong, partner and CEO of Milk & Honey PR APAC, said, “We’re beyond thrilled to be chosen as Veeam’s APJ hub agency partner and to play a role in its next stage of growth.”
“Our focus will be on bringing Veeam’s story to life—not just as the leader in enterprise backup and recovery, but as a company driving resilience in an era defined by AI, security and SaaS. Together, we aim to deliver communications that resonate across borders, building trust and influence with both business and technology audiences,” she added.
According to Veeam, the regional PR programme will aim to strengthen the company’s visibility and reputation among CXOs, technology leaders, partners, and the wider business community across APJ.
Tom Murphy, vice president of global corporate communications at Veeam Software, commented, “Asia Pacific & Japan is a vital region for Veeam’s continued growth and innovation. There is incredible digital innovation taking place across the region, and it’s all powered by data, so securing that data and making sure it’s available wherever and whenever it’s needed is becoming a critical business priority.”
He continued, “Through our PR Agency RFP process, Milk & Honey PR stood out for their creativity, strategic insight and deep understanding of what sets Veeam apart in today’s data resilience landscape. The team’s combination of senior expertise and regional insight will be instrumental as we accelerate our enterprise expansion, advance a SaaS-first strategy, and bring AI-powered solutions to market. We’re confident that with Milk & Honey PR as our partner, Veeam will deliver compelling, consistent stories and news that engage and inspire business and technology leaders across the APJ region.”
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