Energy Market Authority Singapore appoints WE Communications as agency of record

Singapore – The Energy Market Authority (EMA), a regulator and facilitator of energy development, has tapped WE Communications as its communications agency of record. The appointment comes after a competitive pitch.

As part of the partnership, WE Communications will develop strategies for EMA’s campaigns focused on its efforts to decarbonise Singapore.

The partnership will focus on enhancing public awareness of Singapore’s energy transition, especially of the ‘energy trilemma,’ which balances security, affordability, and sustainability.

EMA’s decarbonisation efforts are part of Singapore’s goal of achieving net-zero emissions by 2025.

“WE Communications stood out with their integrated and creative approach to help drive our vision for a sustainable energy future. Their team demonstrated an understanding of complex energy transformation challenges, and we look forward to working with WE to champion meaningful conversations that will help lift awareness and understanding of Singapore’s energy landscape,” Juliana Chow, director of corporate communications at EMA, said.

“I’m excited that we get to help drive Singapore’s energy story in such a pivotal time. Our ability stands behind the nation to contribute to this collective vision of a sustainable Singapore is important and I’m glad we can play a big part in helping Singapore move in that direction. This reflects our ongoing commitment as an agency to advocating for the Singapore story,” Daryl Ho, managing director at WE Singapore, commented.