Singapore – Mediacorp has partnered with Mastercard to launch Singapore’s first end-to-end media measurement solution powered by anonymised and aggregated transaction insights, setting a new benchmark for how media effectiveness is assessed.
The market-first collaboration gives brands clearer visibility into how audiences move from media exposure to real-world action, enabling a direct link between reach and measurable business outcomes.
Mediacorp will leverage Mastercard’s privacy-safe transaction-based signals to enhance campaign planning, audience intelligence, and outcome measurement across its omnichannel network.
By combining Mediacorp’s reach across television, radio, digital, social, and out-of-home with Mastercard’s spending insights, advertisers can gain a deeper understanding of campaign impact beyond impressions.
This includes visibility into store visitation, purchase behaviour, market share shifts, and competitive benchmarking, creating a closed-loop framework that connects media delivery to commercial results.
The solution delivers full-funnel accountability, allowing marketers to assess performance from awareness and consideration through to conversion across platforms, and to optimise media investment based on actual outcomes rather than proxy metrics.
The partnership builds on Mediacorp’s continued investment in advanced measurement, following the launch of its Ultimate Omnichannel Impact framework at its 2026 tradeshow.
Anchored on the five Cs—Culture, Content, Connection, Context, and Conversion—the framework is designed to power a seamless journey from storytelling to sales using AI, first-party data, and performance-driven tools.
Together, Mediacorp and Mastercard aim to provide brands with a more outcome-led approach to planning, measuring, and growing media effectiveness in an increasingly dynamic omnichannel landscape.
