Tag: Mastercard
Singapore — Mastercard is encouraging travel enthusiasts to explore more of Southeast Asia through its new “Phone. Passport. Mastercard.” campaign, bringing regional travel simpler, more rewarding and easier to navigate. Rolling out across Indonesia, Malaysia, Singapore, Thailand, the Philippines...
Indonesia – Mastercard has launched its ‘Artist Accelerator SEA’ programme in partnership with TikTok’s SoundOn, bringing its global music talent development platform to Southeast Asia for the first time through Indonesia and Thailand. The programme aims to support emerging artists in the two markets...
The study attributes the region’s strong position to connectivity, cultural diversity, established Halal infrastructure and proximity between major Muslim source markets and destinations.
Hong Kong — HSBC Hong Kong has introduced the Privé World Legend Mastercard, making Privé cardholders in Hong Kong the first in Asia Pacific to be issued Mastercard’s most premium consumer credit tier. The card forms part of The Mastercard Collection, a global suite of benefits spanning dining, entertainment...
Bangkok, Thailand – The BFSI landscape is rapidly shifting with a 17% decline in finance app installs over the past year, along with a 27% drop in user acquisition across the APAC region, according to the latest 2026 report from AppsFlyer. Meanwhile, in Southeast Asia, there has been a 193% surge...
Bangkok, Thailand – Tourism Authority of Thailand (TAT) is set to roll out an updated version of its Amazing Thailand mobile application on 15 March, developed in collaboration with Mastercard. The revamped application will introduce an AI-powered chatbot designed to provide real-time assistance and...
Singapore – Mastercard has appointed Minsook Cho as country manager for Singapore, where she will lead the company’s strategic direction and business operations while working with regional and global clients headquartered in the market. Cho will oversee Mastercard’s efforts to support Singapore’s digital...
By translating complex payment security systems into character-led storytelling, the campaign presents fraud prevention in a more relatable and engaging format.
Singapore – Mediacorp has partnered with Mastercard to launch Singapore’s first end-to-end media measurement solution powered by anonymised and aggregated transaction insights, setting a new benchmark for how media effectiveness is assessed. The market-first collaboration gives brands clearer visibility...
The Inclusion Hub was co-designed with Autism CRC, Australia’s national source of evidence-based best practice in autism.
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