Singapore – Mediabrands, IPG Mediabrands’ media and marketing solutions arm, has appointed Harrison Boys to the newly-made role of APAC director for standards and investment product, effective immediately. He will be responsible for leading the strategic direction and product development for digital standards in the Asia-Pacific region, and will focus on developing and maintaining long term brand hygiene strategies.
In addition, Boys will be also responsible for working closely with partners to ensure that their product development roadmap is aligned with Mediabrands future facing standards strategy; and developing internal products that provide a more transparent view of our partner ecosystem to our clients.
With eight years of industry experience, five of which with Mediabrands’ MAGNA, he has been responsible for delivering significant projects around brand safety, ad fraud, media responsibility, and in-depth media partner assessments, in addition to developing investment products.
One of his notable works include being the author of the “2021 Dis/Misinformation Challenge for Marketers” research study report, which examines the accelerating amount of inaccurate and misleading content appearing across online news outlets and social media platforms; and what brands can do to ensure a more brand-safe environment.
Speaking about his appointment, he said, “I am excited to be working back home in the Asia-Pacific region. Working in such a diverse region is an exciting prospect as it offers significant opportunities to contribute to the sustainability of the online ecosystem.
He will be reporting to Raja Kanniappan, chief financial officer at Mediabrands APAC, and will be based in New Zealand.
Kanniappan said, “The topics areas Harrison specialises in have become increasingly important to clients, agencies, and the wider industry. Harrison’s objectives for the region will be to implement strategy and education on media standards, increase alignment and capabilities for assessing our media partners, and working with existing teams to advance our investment product.”
Meanwhile, Leigh Terry, CEO at Mediabrands APAC, commented, “Welcoming Harrison to Mediabrands Asia-Pacific is the latest in a series of key appointments where we are investing in specialized talent within our region to provide a central and consistent focus to progress the health and sustainability of our industry, in addition to working with clients and platforms to share best practices around upholding suitability standards for advertisers.”
