Kuala Lumpur, Malaysia – The satellite communication services premium supplier, MEASAT, has appointed media agency Trapper to be its new integrated marketing agency on record for their first consumer brand, CONNECTme NOW.
CONNECTme NOW is Malaysia’s premier prepaid WiFi satellite broadband service, which connects all corners of the nation as part of MEASAT’s national commitment to support end-to-end digital growth.
The partnership will see Trapper handling CONNECTme NOW’s integrated marketing communications, including brand and creative services, digital, and social, as well as media solutions, and PR management.
Kenneth Wong, Trapper Interactive’s CEO, noted that consumer journeys have continuously evolved and require brands to become more interesting and engaging.
“With a brand like CONNECTme NOW, they hope to continuously drive meaningful and accountable experiences that connect audiences in new ways,” said Wong.
Meanwhile, Sue-Anne Lim, the CEO of Trapper, thanked the team and partners who did an amazing job in ensuring they give their all support to MEASAT.
“Our ambition for the brand was to ‘leave no place unconnected’. We showcased the most effective way to spark change and the most efficient way to keep an always-on presence among these unconnected communities to encourage adoption. We are extremely grateful for this trust and we look forward to growing with CONNECTme NOW,” said Lim.
