London, United Kingdom – After a competitive pitch organised by AAR, McCann Worldgroup, led by McCann London, has been appointed as the new global agency of record (AOR) for Peroni Nastro Azzurro, the premium Italian lager.
In this role, McCann Worldgroup will develop a long-term global creative platform that will underpin Peroni Nastro Azzurro’s unified brand narrative across various consumer touchpoints and markets, including the UK, Europe, and Asia Pacific.
The remit also encompasses creating a new global positioning and creative platform for the iconic Italian brand. As the lead strategic and creative agency, McCann Worldgroup will manage the brand’s core communication campaigns, including the Peroni Nastro Azzurro 0.0 x Scuderia Ferrari partnership and the House of Peroni Nastro Azzurro experiential platform.
Commenting on the win, Polly McMorrow, CEO of McCann London, shared, “There is a reality that some pitches just mean more. And this one means more. Peroni Nastro Azzurro is an iconic brand, led by a brilliant team of people. The opportunity to work with them to deliver an enduring brand platform that will not only honour the heritage of this brand but also drive its future growth across key markets is a unique one. We can’t wait to get started.”
Javier Campopiano, global CCO of McCann Worldgroup and McCann, added, “To be entrusted with taking this incredible brand to its next phase has energised and inspired our entire team at McCann Worldgroup. Peroni Nastro Azzurro is the brew of choice in Italy, and we’re excited about ensuring that it captures the hearts of beer drinkers around the world.”
Meanwhile, Nathalie Pfaff, chief growth officer at Asahi Europe & International, said, “Creatively and strategically, McCann impressed the team over the course of a rigorous pitch process, and we’re excited to start this next chapter of growth together. I would also like to thank Trouble Maker for their valued creative contribution to the Peroni Nastro Azzurro brand over many years.”
