Singapore – Save Our Street Dogs, an animal welfare organisation, has launched the ‘Yapping Paper,’ a gift wrapper that turns presents into donation points for shelter dogs.
The campaign, launched in collaboration with McCann Worldgroup Singapore, infuses wrapping paper with media messages. Tapping into the Christmas season as a time of gift-giving, SOSD aims to encourage people to send presents to shelter dogs.
Through ‘Yapping Paper,’ SOSD is spreading awareness of animal welfare, inspiring people to lend a helping hand in their care.
‘Yapping Paper’ is set to be released this week at Pet Safari stores in Singapore, namely VivoCity, Waterway Point, NEX, and The Star Vista. It will also be available at vet clinics, daycare centres, grooming parlours, pet stores, and through SOSD’s network.
Andy Cheng, management committee member of fundraising at SOSD said, “At SOSD, we believe every dog deserves a second chance. We hope that this creative gift wrap, beautifully designed by the McCann team, can help us to increase awareness of animal welfare in Singapore, and inspire others to make a meaningful difference in the lives of these deserving dogs.”
“Yapping Paper transforms the wasteful medium of gift wrap into something that can do some good in the world, and we are proud that it’s both driving donations for this great cause as well as showcasing real dogs looking for loving homes,” Dan Parmenter, creative director at McCann Worldgroup Singapore, commented.
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