Sydney, Australia – Marketing agency M&C Saatchi has been appointed as the social agency of Baiada, a private company that produces poultry products. This will see the agency responsible for managing its brands’, Lilydale and Steggles, social activity.
The appointment by Baiada also further builds on M&C Saatchi’s social portfolio, having been appointed Woolworths’ paid social agency in July.
“We’re on a mission to accelerate brand growth. M&C Saatchi, as our lead creative agency, is well placed [on integrating] ‘social’ as part of their remit to give us a holistic creative solution,” said Yash Gandhi, Baiada’s head of marketing.
Meanwhile, Sian Cook, managing director at M&C Saatchi, commented, “Baiada are a brilliant and longstanding partner we’re proud to have created lots of great work with. So, we’re thrilled to extend that partnership and supercharge social for Steggles and Lilydale.”
Earlier this year, M&C Saatchi Sydney announced the additions to its creative team, namely Julian Lock, the new craft designer, Billie Gurr and Jake Rowland, the new junior art directors, and William Campion and Claire Kirby, the new junior copywriters.