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Mastercard’s new video-first content series introduces modern newsroom format for brand updates

by Teddy Cambosa

-

August 29, 2025

Mastercard’s new video-first content series introduces modern newsroom format for brand updates

Singapore – Mastercard has recently introduced ‘In The Loop’, the financial giant’s new video-first content series, which takes on a modern newsroom format which will deliver fast, focused updates on the trends, technology, people and partnerships shaping payments innovation across Asia-Pacific.

“Created by our Asia Pacific Communications team, it’s our take on a modern newsroom: short-form, video-first, and built for how people consume content today,” Julie Nestor, executive vice president and head of marketing and communications for Asia Pacific at Mastercard, said in a LinkedIn post.

The first episode of ‘In The Loop’ covered Mastercard’s leadership transition in Asia Pacific, which saw Richard Wormald, currently division president for Australasia, assume the role of president for Asia Pacific as Ari Sarker steps down. Moreover, Paul Monnington, most recently with Woolworths’ Wpay business, will join Mastercard in January 2026 as division president for Australasia.

The episodes will be published via Mastercard’s LinkedIn page under the hashtag #MastercardInTheLoop.

In a quick conversation with MARKETECH APAC, Barkha Patel, senior vice president of communications for Asia Pacific at Mastercard, noted that at its heart, ‘In the Loop’ reflects the company’s belief that great stories–and the people behind them–deserve to be told in ways that truly reflect the spirit of the brand.

“In today’s noisy, fast-moving media landscape, In the Loop is our way of showing up differently — with storytelling that’s bold, creative, and built for how people actually consume content today: fast, social, and video-first. It’s not just a content series; it’s a way to bring our stories to life in a format that feels more human and more engaging. And it fits right alongside everything we’re already doing across traditional media, social platforms, and employee communications,” she said.

When asked what role this content series plays in deepening Mastercard’s relationship with both cardholders and business partners, Barkha said that it’s all about building deeper and more genuine connections with the people they serve.

“In the Loop is all about building deeper, more genuine connections with the people we serve — whether they’re cardholders, business partners or employees. It puts transparency front and centre, showing not just what we do, but how and why we do it, while shining a light on the people behind the brand,” she said.

Barkha added, “By sharing executive insights, real-time reactions, and behind-the-scenes moments, the series helps humanise Mastercard and reminds our audiences that there’s a thoughtful, passionate team driving everything we do.”

Mastercard’s latest announcement follows a slew of both global and regional updates from the financial giant. Recently, they have announced that they will become the naming partner for the McLaren Formula 1 racing team in 2026, a major move from the popular racing team since it had its last naming partner Vodafone back in 2013.

Moreover, Mastercard, in partnership with, Citi, have announced a partnership with five local F&B and hospitality groups in Hong Kong — 1957 & Co. (Hospitality) Limited, Island Shangri-La, LUBUDS Group, Regent Hong Kong and The Food Story Hong Kong Limited — to offer Citi Mastercard cardholders exclusive access to harbourfront dining during Hong Kong’s National Day Fireworks Display on October 1.

Related Tags Asia Pacific Branded Content Mastercard Newsroom In The Loop
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